# AudioMob

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/audiomob

- Industry: Marketing/Advertising
- Headquarters: London, UK
- Website: www.audiomob.com
- Total disclosed funding: $12M
- Latest round: Series A (Nov 16, 2021)
- Investors on record: 7

## About

AudioMob Limited specializes in integrating audio advertisements within mobile gaming, offering an innovative solution that enhances player experience and connects brands with a global audience of over 3 billion gamers.Founded in 2020, AudioMob Limited is headquartered in London, UK. The company provides technology for audio advertisements in gaming environments. The founders are Christian Facey and Wilfrid Obeng. In November 2021, the company raised GBP 8 million in Series A funding led by Makers Fund, with participation from Lightspeed Venture Partners and Plug and Play Ventures. The total amount raised to date is GBP 8 million, with a current company valuation of GBP 82.217 million.Audiomob specializes in integrating in-game audio advertisements, allowing brands and artists to engage with mobile gamers seamlessly. Their core offerings revolve around a patented technology that enables audio ad delivery within gaming environments, maintaining player immersion. Audiomob connects brands with a vast audience of over 3 billion mobile gamers globally, including markets in North America, Europe, and Asia, providing an innovative marketing solution while addressing ad fatigue.Audiomob generates revenue through partnerships with advertisers utilizing their audio ad formats in mobile games, based on engagement metrics and reach. Their B2B model ensures marketing efforts yield tangible results, offering various pricing plans tailored to client needs. This approach supports both advertisers and game developers in enhancing their advertising strategies and revenue streams.Following the Series A funding raised in November 2021, AudioMob Limited plans to accelerate its in-game audio ad business. The funding will support the development of new product offerings and facilitate expansion into emerging markets. Specific geographic regions targeted for expansion include Asia and North America, with initiatives expected to roll out within the next 12 to 24 months.

## Funding rounds

- Series A, Nov 16, 2021, $11M — Lightspeed Venture Partners, Plug and Play, Makers Fund
- Seed, May 29, 2020, $1.4M — Atomico, Google Inc., Elkstone Ventures, Supernode Global

## Investors

- Atomico (https://capitalatlas.ai/funds/atomico) — Seed
- Google Inc. — Seed
- Elkstone Ventures (https://capitalatlas.ai/funds/elkstone-ventures) — Seed
- Supernode Global (https://capitalatlas.ai/funds/supernode-global) — Seed
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series A
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Series A
- Makers Fund (https://capitalatlas.ai/funds/makers-fund) — Series A