# Audiense

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/audiense

- Industry: Marketing/Advertising
- Headquarters: London, UK
- Website: www.audiense.com
- Total disclosed funding: $1.3M
- Latest round: Series A (Jun 5, 2013)
- Investors on record: 2

## About

Audiense Limited provides advanced audience intelligence solutions aimed at enhancing marketing strategies and consumer engagement. Their tools facilitate deep analysis of social data, enabling businesses to understand and connect with their target demographics.Audiense Limited, founded in 2011, is headquartered in London, UK. The company specializes in audience intelligence, providing insights into consumer behavior. The founders of the company are Alfredo Larralde and Javier Burón, with Javier Burón also serving as the CEO. Audiense has successfully raised funding across multiple rounds, with the most recent being in March 2025, where they secured GBP 6.5 mn from NHN Corp. This funding increased the total amount raised by the company to GBP 6.5 mn. Audiense has engaged in 7 deals in total.Audiense offers a comprehensive suite of audience intelligence solutions designed to enhance marketing and consumer engagement strategies. The core products include Audiense Insights, Audiense Connect, and Soprism, which provide in-depth analysis of social data and consumer behavior. Clients, primarily marketing teams, consultants, and agencies, utilize these tools to segment audiences based on affinities and cultural insights, supporting over 2,000 brands across North America, Europe, and parts of Asia.In 2016, Audiense generated revenue of GBP 2,161,276.80, while recording an EBITDA of GBP -2,806,996.50 for the same year.In March 2025, Audiense Limited was acquired by Buxton Enterprises, a portfolio company of PSG Equity. The acquisition is aimed at accelerating Buxton Enterprises' mission to deliver deep consumer insights and foster connections between brands and consumers. Audiense plans to leverage this partnership to enhance its product offerings and expand into new markets. Specific plans for new product launches have not been disclosed, but the focus remains on deepening their audience intelligence capabilities.

## Funding rounds

- Series A, Jun 5, 2013, $1.3M — Scottish Equity Partners
- Seed, Nov 16, 2011 — Seedcamp

## Investors

- Seedcamp (https://capitalatlas.ai/funds/seedcamp) — Seed
- Scottish Equity Partners (https://capitalatlas.ai/funds/scottish-equity-partners) — Series A