# Audience Town

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/audience-town

- Industry: Software
- Headquarters: Newark, US
- Website: www.audiencetown.com
- Total disclosed funding: $2.1M
- Latest round: Seed (Nov 2, 2021)
- Investors on record: 2

## About

Based in New Jersey, US, and founded in 2019 by Chief Executive Officer Edmund Carey, Audience Town, Inc. operates as an adtech company providing an advertising platform for real estate. In January 2024, Audience Town, Inc. raised venture funding led by Wasatch Equity Partners.

Audience Town, Inc. developed a web application platform for real estate and home marketers with a variety of features such as customer intelligence, marketing analytics, communicators, website development, and many more. The company’s advertising platform tracks such as predictive move data, home profiles and demographics, purchase, financials, and interests. In addition, the firm measures company's various factors such as website traffic, customer relationship management (CRM), form fills and events, advertising exposure, search engine marketing, email, and many more.  

The company generates revenue by subscription model and charges USD 150 monthly for community package. 

The company plans to use the funding from January 2024 to accelerate its upgraded analytics platform and allow partnership with real estate platforms across technology, listings, and data. Also, advancing the development of Audience Town’s analytics platform, now in closed BETA, which will officially launch for general availability in February 2024.

## Funding rounds

- Seed, Nov 2, 2021, $1.1M — Wasatch Venture Group, Aperiam Ventures
- Seed, Oct 31, 2019, $1M — Aperiam Ventures

## Investors

- Aperiam Ventures (https://capitalatlas.ai/funds/aperiam-ventures) — Seed
- Wasatch Venture Group — Seed