# Audience Republic

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/audience-republic-pty

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.audiencerepublic.com
- Latest round: Seed (Jun 1, 2018)
- Investors on record: 1

## About

Audience Republic Pty Ltd is a marketing platform tailored for live events, enabling organizers to enhance audience engagement through advanced CRM and data-driven promotional tools. Founded in 2016 in Darlinghurst, Australia, Audience Republic Pty Ltd provides a specialized marketing platform for live events. In 2018, the company raised seed funding from Shearwater Capital, facilitating its expansion and product development. It has primarily operated from its Darlinghurst office. In 2020, Shearwater Capital exited its stake in Audience Republic Pty Ltd. Audience Republic offers an integrated CRM and marketing platform specifically designed for live events. Its core product suite includes audience segmentation, email and SMS marketing, automated campaign management, event insights analytics, and paid advertising integration. By leveraging these tools, event organizers can create targeted marketing campaigns that enhance ticket sales, foster presale demand, and maintain engagement with fans post-event. The platform enables users to build comprehensive profiles of their audience by consolidating data from various integrations, allowing for a nuanced understanding of demographics, purchasing behaviors, and engagement metrics. Audience Republic primarily serves clients in the live events industry, including venues, festivals, artists, and sports organizations, and operates across various geographical markets, including North America, Europe, and Australia. The revenue structure of Audience Republic is centered around a subscription-based model that caters to a diverse range of clients in the events sector. Transactional relationships typically involve event organizers subscribing to the platform to access its suite of marketing tools and features, which assist in selling tickets and engaging audiences. The company offers multiple pricing plans that vary based on the size of the client and the specific features utilized, creating a tailored service approach. Flagship services include audience CRM, email marketing campaigns, and automated insights reporting, which are strategically designed to deliver measurable marketing results. This transactional framework ensures a steady revenue stream while providing clients with essential tools to maximize their event's success.

## Funding rounds

- Seed, Jun 1, 2018 — Shearwater Capital

## Investors

- Shearwater Capital — Seed