# Auctelia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/auctelia

- Industry: Marketing/Advertising
- Headquarters: Belgium
- Website: www.auctelia.com
- Total disclosed funding: $2M
- Latest round: Series B (Nov 13, 2015)
- Investors on record: 4

## About

Auctelia SA operates as a broker for industrial and professional equipment, specializing in facilitating auctions and direct sales for various machinery and tools across Europe.Founded in 2009 in Belgium, Auctelia specializes in auction events and private sales of industrial equipment. The company was acquired by Agorastore, a portfolio company of 21 Invest France and Bpifrance, in January 2023, which marks a strategic shift towards enhancing its sales volume in France and Europe. The founder's specific history is not detailed, but the company has successfully completed 4 deals to date, with its latest funding round being a Series B, raising EUR 0.800 mn with investors including Internet Attitude, Inventures, and MyMicroInvest.Auctelia.com primarily serves as a broker for industrial and used professional equipment, facilitating auctions and direct sales for a diverse range of machinery and tools. The company’s core offerings include the management of auction events and private treaty sales, allowing clients to efficiently buy and sell used equipment. Auctelia caters to various industries such as construction, manufacturing, and logistics, helping businesses acquire or liquidate assets, including cranes, trucks, and welding sets. The platform also provides an accessible marketplace for individual tradespeople and companies with surplus equipment, primarily targeting markets in Europe.Auctelia generates revenue through transaction fees associated with sales on its platform, employing a commission structure for successful auction and direct sale transactions. Clients, including businesses and individual buyers, engage with Auctelia for equipment sales, paying a fee that is a percentage of the final sale price. The company's EBITDA for the most recent year, 2022, was EUR 508,039.6, indicating a structured revenue model that maximizes value for both buyers and sellers while maintaining compliance with industry standards.In January 2023, Auctelia was acquired by Agorastore, which aims to develop a growth strategy focused on increasing sales volume in France and across Europe. This acquisition is expected to bolster Auctelia's market presence and facilitate future expansions into new geographic regions. The recent funding acquired will likely support these initiatives, allowing Auctelia to enhance its service offerings and reach a broader customer base.

## Funding rounds

- Series B, Nov 13, 2015, $0.9M — MyMicroInvest, Internet Attitude, Inventures
- Series A, Feb 17, 2012, $0.6M — Internet Attitude, PARCO Wealth Management
- Seed, Jul 1, 2011, $0.6M — Inventures

## Investors

- Inventures (https://capitalatlas.ai/funds/inventures) — Seed, Series B
- Internet Attitude (https://capitalatlas.ai/funds/internet-attitude) — Series A, Series B
- PARCO Wealth Management — Series A
- MyMicroInvest — Series B