# atVenu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/atvenu

- Industry: Internet
- Headquarters: San Clemente, US
- Website: www.atvenu.com
- Total disclosed funding: $1.1M
- Latest round: Series A (Jul 17, 2018)
- Investors on record: 2

## About

atVenu, Inc. is a US-based company specializing in innovative point of sale solutions for the live event industry, enhancing sales efficiency for concerts, festivals, and other events through modern technology.atVenu, Inc. was founded in 2012 in San Clemente, US, focusing on providing event point of sale systems. The company has successfully completed 4 funding rounds, with the latest being a Secondary Buyout of USD 130.00 mn raised on October 4, 2024, from investor Sixth Street Growth. The current CEO is Derek Ball, who is among the founders alongside Ben Brannen and James Seigel.atVenu offers a comprehensive suite of products and services designed specifically for the live event industry. Their core offering is an event point of sale (POS) solution tailored to address the unique challenges of managing sales at concerts, festivals, and other live events. This system facilitates cashless and contactless transactions, enhancing the consumer experience and streamlining the sales process for food and beverage vendors, merchandise stands, and more. The platform also includes features such as real-time inventory management, multi-party settlements, and detailed reporting capabilities, ensuring that event organizers can effectively track sales, manage inventory, and settle accounts efficiently. atVenu serves a diverse client base that includes theaters, stadiums, concert series, sporting events, and festivals across the United States and Canada, allowing them to cater to a wide range of end users, from event organizers to fans engaging with merchandise and food offerings.The revenue structure of atVenu is based on a combination of subscription services and transactional fees associated with their event POS solution. Clients typically engage in agreements that allow them to utilize atVenu's technology for managing sales during events, with fees that may vary depending on the scale of the event and the services required. For instance, large festivals or multi-day events may incur different pricing tiers than individual concerts or smaller shows. The firm’s pricing plans may encompass a subscription model that grants clients access to software features along with transaction fees taken from each sale processed through the atVenu system. Additionally, partnerships with vendors and suppliers in the live event ecosystem enhance the overall revenue model, allowing for a robust framework that supports diverse transaction types while leveraging its flagship products to maximize operational efficiency and client satisfaction.In October 2024, atVenu, Inc. raised USD 130.00 mn in venture growth funding from Sixth Street, which will be used to accelerate its expansion into new live events markets such as food and beverage and sports. The company is focusing on launching new products aimed at improving their service offerings in these sectors.

## Funding rounds

- Series A, Jul 17, 2018 — FJ Labs
- Seed, Feb 4, 2014, $1.1M — Real Ventures

## Investors

- Real Ventures — Seed
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A