# Attention

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/attention

- Industry: Software
- Headquarters: New York, US
- Website: www.attention.com/
- Total disclosed funding: $38M
- Latest round: Series B (Mar 31, 2026)
- Investors on record: 10

## About

Established in 2021 and based in New York, US, BenWick Inc., trading under the name Attention, operates as a developer of a software platform that offers artificial intelligence-based sales assistance solutions. The company was founded by its CEO, Anis Bennaceur, and CTO, Matthias Wickenburg. In March 2026, Attention raised USD 21.6 million in venture funding led by RTP Global, with participation from Linea Ventures, Aglaé Ventures, Alven, and Eniac Ventures. The round was part of a larger USD 37.56 million Series B funding.

Attention provides a SaaS-based (AI) artificial intelligence platform, which is a CRM (customer relationship management) software platform that leverages a natural language processing framework to help sales teams, sales representatives, and sales leaders increase their revenue by managing sales leads and analyzing sales data. The platform offers multiple features and solutions, like AI-generated email follow-up after every sale; coaching intelligence solutions; Integrations with sales tools like Zoom, Salesforce, and Hubspot; and many more.

The company plans to utilize the March 2026 funding to expand its agentic offering and target larger enterprise revenue teams.

## Funding rounds

- Series B, Mar 31, 2026, $22M — Alven, Eniac Ventures, RTP Global, Aglaé Ventures, Linea Ventures
- Series A, Sep 2, 2024, $14M — Alven, Eniac Ventures, Frst Capital, 645 Ventures, Liquid 2 Ventures, Aglaé Ventures
- Seed, Jan 10, 2023, $3.1M — Eniac Ventures, Frst Capital, Liquid 2 Ventures, Ride Ventures, Maschmeyer Group Ventures

## Investors

- Eniac Ventures (https://capitalatlas.ai/funds/eniac-ventures) — Seed, Series A, Series B
- Frst Capital (https://capitalatlas.ai/funds/frst-capital) — Seed, Series A
- Liquid 2 Ventures (https://capitalatlas.ai/funds/liquid-2-ventures) — Seed, Series A
- Ride Ventures — Seed
- Maschmeyer Group Ventures (https://capitalatlas.ai/funds/maschmeyer-group-ventures) — Seed
- Alven (https://capitalatlas.ai/funds/alven) — Series A, Series B
- 645 Ventures (https://capitalatlas.ai/funds/645-ventures) — Series A
- Aglaé Ventures (https://capitalatlas.ai/funds/aglae-ventures-2) — Series A, Series B
- RTP Global (https://capitalatlas.ai/funds/rtp-global) — Series B
- Linea Ventures (https://capitalatlas.ai/funds/linea-ventures) — Series B