# Atomic Moguls

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/atomic-moguls

- Industry: Travel & Leisure
- Headquarters: Seattle, US
- Website: www.fantasymoguls.com
- Total disclosed funding: $1M
- Latest round: Series A (Feb 16, 2007)
- Investors on record: 1

## About

Atomic Moguls develops social fantasy sports games that engage users across various platforms, including mobile. The company leverages strategic partnerships to enhance its offerings in the competitive fantasy sports market.Atomic Moguls, founded in 2007 in Seattle, US, specializes in creating social fantasy sports games. The company has not reported any pivots in its business strategy or operations. It does not have subsidiaries or a parent company. The firm was established through the entrepreneurial efforts of its founders, although details about them are not provided. Atomic Moguls raised USD 1 million in Series A financing in February 2007, led by Second Avenue Partners, marking its only reported deal.Fantasy Moguls specializes in developing social fantasy sports games for engagement on platforms like iOS and Android. The company partnered with CBSSports.com to enrich its franchise sports games, which include Football, Hockey, Baseball, and Basketball. Its offerings cater to sports enthusiasts and casual gamers, providing interactive experiences simulating real-life sports management. The company primarily focuses its marketing efforts in North America, particularly in the United States, where fantasy sports are increasingly popular.Fantasy Moguls generates revenue through partnerships and direct-to-consumer transactions involving its fantasy sports games. The collaboration with CBSSports.com enhances its reach and user base. Users engage with the games through in-app purchases, allowing them to enhance their gaming experience and gain competitive advantages. This structure supports a steady revenue stream as users are motivated to invest in their gaming interactions. The company capitalizes on the growing trend of mobile gaming, significantly driving engagement and revenue.Atomic Moguls intends to develop new products aimed at enhancing user engagement in fantasy sports. The company plans to utilize its recent funding of USD 1 million from the Series A round to support these initiatives. Additionally, the company is exploring expansion into new geographic regions to broaden its market presence, although specific regions and timelines have not been disclosed. The focus remains on leveraging the existing partnerships and developing new features to attract more users.

## Funding rounds

- Series A, Feb 16, 2007, $1M — Second Avenue Partners

## Investors

- Second Avenue Partners (https://capitalatlas.ai/funds/second-avenue-partners) — Series A