# Atom Finance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/atom-finance

- Industry: Financial Services
- Headquarters: Brooklyn, US
- Website: www.atom.finance
- Total disclosed funding: $45M
- Latest round: Series B (Jun 23, 2021)
- Investors on record: 8

## About

Atom Finance, Inc. is a financial technology company focused on providing innovative tools and data analytics to enhance investment decision-making for individual investors and financial professionals.Atom Finance, Inc. is a financial data and analysis platform designed to streamline investing processes. The company is headquartered in Brooklyn, US. Founded by Edward Lando and Eric Shoykhet, Atom Finance has raised a total of USD 28.27 mn through its Series B funding round led by Softbank Latin America Ventures on May 15, 2024, with additional participation from Base Partners and General Catalyst Partners. The company has completed 5 deals to date and is currently valued at USD 135.665 mn.Atom Finance offers a comprehensive suite of innovative digital solutions that enhance user engagement and streamline investment processes. Their core product is an advanced financial data platform that empowers users to access critical market information and analytical tools without extensive technical expertise. The platform serves a diverse clientele, including individual investors and financial advisors, allowing users to develop informed investment strategies. Atom Finance's services are deployed globally, including markets in North America, Europe, and parts of Asia, catering to a broad audience seeking efficient financial analytics tools.The company generates revenue through a subscription-based model, offering various pricing tiers tailored to different user needs. Clients can select from monthly or annual subscription plans that provide access to premium features, enhanced support, and additional resources. Revenue is derived primarily from direct-to-consumer transactions, as users subscribe for access to Atom Finance's sophisticated financial tools and data. The company's sales strategy includes partnerships with financial institutions and targeted promotional campaigns to increase its market presence.Following its acquisition by Reflexivity on May 15, 2024, Atom Finance aims to integrate its financial data and analysis platform into Toggle AI's investing solutions. This initiative is expected to enhance the offerings of Toggle AI, providing expanded data and tools for a more comprehensive investor experience. The recent funding will be utilized to support product development and market expansion, particularly targeting new geographic regions to increase user engagement and accessibility.

## Funding rounds

- Series B, Jun 23, 2021, $28M — General Catalyst Partners, Base Partners, Softbank Latin America Ventures
- Series B, Oct 6, 2020, $6.5M — General Catalyst Partners, Greycroft
- Series A, Oct 1, 2019, $11M — General Catalyst Partners, Greenoaks Capital, VKontakte, Global Founders Capital, The Untitled Ventures

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series A, Series B
- Greenoaks Capital (https://capitalatlas.ai/funds/greenoaks-capital) — Series A
- VKontakte — Series A
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Series A
- The Untitled Ventures — Series A
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series B
- Base Partners (https://capitalatlas.ai/funds/base-partners) — Series B
- Softbank Latin America Ventures (https://capitalatlas.ai/funds/softbank-latin-america-ventures) — Series B