# ATHOME

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/athome

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.athomecorp.com
- Total disclosed funding: $13M
- Latest round: Series A (Feb 17, 2025)
- Investors on record: 3

## About

ATHOME Corp. is a company focused on providing home lifestyle solutions that enhance customer satisfaction by tackling everyday inconveniences in domestic life. ATHOME Corp. is a provider of home lifestyle solutions headquartered in Seoul, South Korea. The company was founded in 2018 and has remained focused on improving everyday living experiences. In February 2025, ATHOME Corp. raised KRW 18 billion in Series A funding led by Korea Investment Partners, with participation from Shinhan Venture Investment and Hana Ventures. ATHOME specializes in home lifestyle solutions aimed at enhancing customer happiness by addressing hidden inconveniences in daily life. The company's core offerings encompass a range of innovative products and services designed to improve the everyday living experience, focusing on functionality and user experience. Through their unique perspective, ATHOME identifies specific pain points in domestic settings, providing tailored solutions that effectively resolve these issues. Their customer base includes households seeking to optimize their living spaces as well as businesses interested in enhancing employee well-being through improved workplace environments. ATHOME operates primarily in the Asian markets, particularly in South Korea, extending its reach to select international clients who are looking for high-quality home lifestyle products.ATHOME's revenue model is primarily structured around direct-to-consumer transactions, supplemented by partnerships with retailers and wholesalers. The company generates income through the sale of its flagship products, which are designed to address specific lifestyle challenges faced by users. Transaction structures may involve one-time purchases or subscription services that ensure ongoing support and product updates for customers. Pricing plans are established around the various offerings, aligning with the company's commitment to quality and user satisfaction. The focus on solving hidden inconveniences positions ATHOME competitively within the home lifestyle market, attracting a diverse clientele interested in enhancing their living conditions.ATHOME plans to introduce several new products designed to meet evolving customer needs, with anticipated launches in the upcoming year. The company is also looking to expand its reach beyond South Korea into neighboring Asian markets by the end of 2024. Recent funding will be allocated to support these initiatives, ensuring that the new product lines align with customer expectations and market demand.

## Funding rounds

- Series A, Feb 17, 2025, $13M — Shinhan Venture Investment, Korea Investment Partners, Hana Ventures

## Investors

- Shinhan Venture Investment (https://capitalatlas.ai/funds/shinhan-venture-investment) — Series A
- Korea Investment Partners (https://capitalatlas.ai/funds/korea-investment-partners) — Series A
- Hana Ventures — Series A