# Athletic Brewing Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/athletic-brewing-company

- Industry: Consumer Products
- Headquarters: US
- Website: www.athleticbrewing.com
- Total disclosed funding: $132M
- Latest round: Series D (Nov 9, 2022)
- Investors on record: 6

## About

Based in the US, Athletic Brewing Company is a leading producer of non-alcoholic craft beers, offering a range of refreshing beverages that cater to health-conscious consumers and athletes alike.Athletic Brewing Company specializes in crafting non-alcoholic beers and was founded in 2017 in the US. The company has raised a total of USD 50.00 mn, with its latest funding round occurring on July 9, 2024, led by General Atlantic. Bill Shufelt and John Walker are the founders, with Shufelt currently serving as the CEO. The company has executed 12 deals to date and has not undergone any significant pivots in its business strategy.Athletic Brewing Company produces a variety of non-alcoholic craft beers including American Pale IPA, Golden Pale, and seasonal limited-edition brews, all containing less than 0.5% alc/vol. They also offer sparkling hop water, providing a unique alternative to traditional carbonated beverages. Products are available via e-commerce, retail locations, and through distributors across the US and select international markets.The company generates significant revenue through a direct-to-consumer model, leveraging subscription services and individual sales. Customers can join the Athletic Club for an annual fee, receiving benefits like discounts and free shipping on orders over USD 50.00. Prices for six-packs of beer range from USD 11.99 to USD 15.99, supporting a steady revenue stream from loyal customers and partnerships with retailers and wholesalers.In July 2024, Athletic Brewing Company secured USD 50 mn in venture funding, led by General Atlantic, to expand its non-alcoholic manufacturing capabilities. Future initiatives include the launch of new products aimed at enhancing their product range and entering new geographic markets. The company is focused on bringing its offerings to a broader audience, with plans to reach additional regions in the coming years.

## Funding rounds

- Series D, Nov 9, 2022, $75M — Alliance Consumer Growth, TRB Advisors, Keurig Dr Pepper, Inc.
- Series C, Mar 31, 2021, $50M — Alliance Consumer Growth, TRB Advisors, Benevolent Capital Partners, Tastemaker Capital Partners, Wheelhouse Partners
- Series B, Dec 31, 2019, $6.6M — Tastemaker Capital Partners, Wheelhouse Partners

## Investors

- Tastemaker Capital Partners (https://capitalatlas.ai/funds/tastemaker-capital-partners) — Series B, Series C
- Wheelhouse Partners (https://capitalatlas.ai/funds/wheelhouse-partners) — Series B, Series C
- Alliance Consumer Growth (https://capitalatlas.ai/funds/alliance-consumer-growth) — Series C, Series D
- TRB Advisors — Series C, Series D
- Benevolent Capital Partners (https://capitalatlas.ai/funds/benevolent-capital-partners) — Series C
- Keurig Dr Pepper, Inc. — Series D