# Athena Fine Arts

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/athena-fine-arts

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.arthena.com
- Total disclosed funding: $1.2M
- Latest round: Seed (Mar 20, 2017)
- Investors on record: 17

## About

Athena Fine Arts, Inc. specializes in advanced data integration and machine learning solutions tailored for the art market, providing critical insights for pricing and asset valuation.Founded in 2013, Athena Fine Arts, Inc. is headquartered in New York, US, focusing on the art market. The company has executed six deals with its latest funding round being a Seed round in April 2017, led by Foundation Capital, raising a total of USD 1.20 mn. Madelaine D'Angelo serves as both the CEO and founder, bringing her experience in the industry to spearhead the company's initiatives.Athena's core offerings revolve around advanced data integration and machine learning solutions tailored specifically for the art market. The company's infrastructure includes seven proprietary technical products designed to collect, clean, and analyze vast amounts of art market data, enabling precise pricing and valuation of art assets. Key products include CollectorGuard, which provides data-driven valuations and risk assessment for art collectors, lenders, and insurers, and Arthena Intelligence, a service that translates complex data interactions into actionable insights for financial institutions and investors. These services cater to various clients, including individual collectors, family offices, banks, and insurance companies, primarily within the North American and European art markets. The technology allows clients to understand and manage their art assets more effectively, addressing the unique challenges posed by the opacity of the art market.Arthena's revenue model is structured around partnerships and services based on subscription agreements and transaction-based fees. Clients engage with Arthena for valuation services, risk management through CollectorGuard, and data analysis via Arthena Intelligence, which collectively help them navigate the complexities of art asset valuation. These transactions occur through a scalable subscription model that provides ongoing access to the company's proprietary data pipeline and related tools. Pricing plans are structured to accommodate various client needs, offering tailored solutions that reflect the individual requirements of museums, collectors, and financial entities. Overall, the transaction structure highlights a B2B approach, where institutional clients leverage Arthena's technology to enhance their operational efficiencies and investment strategies in the art market.Athena Fine Arts, Inc. plans to enhance its product lineup with new releases designed to improve data analytics and valuation services, although specific launch dates are not yet disclosed. The company is also targeting expansion into new geographic markets, specifically aiming to increase its presence in Europe and Asia by 2025. The recent funding of USD 1.20 mn is expected to support these initiatives, particularly in product development and marketing efforts to reach broader audiences.

## Funding rounds

- Seed, Mar 20, 2017 — Y Combinator, Anthemis, U-Start Ventures
- Seed, Dec 29, 2014 — Anthemis, Socialatom Ventures, The R-Group, LLC, Beamonte Investments, Firstrock Capital, Incendium Capital
- Seed, Nov 20, 2014 — Click Ventures, Click Ventures
- Seed, Jul 1, 2014, $1.2M — Foundation Capital, 2020 Ventures, AngelPad, Aslanoba Capital, U-Start Ventures, Beamonte Investments, CLI Ventures, ADM Ventures, Cheerland Investments, C15 Ventures
- Seed, Apr 1, 2014 — AngelPad

## Investors

- AngelPad (https://capitalatlas.ai/funds/angelpad) — Seed
- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Seed
- 2020 Ventures (https://capitalatlas.ai/funds/2020-ventures) — Seed
- Aslanoba Capital — Seed
- U-Start Ventures (https://capitalatlas.ai/funds/u-start-ventures) — Seed
- Beamonte Investments (https://capitalatlas.ai/funds/beamonte-investments) — Seed
- CLI Ventures (https://capitalatlas.ai/funds/cli-ventures) — Seed
- ADM Ventures (https://capitalatlas.ai/funds/adm-ventures) — Seed
- Cheerland Investments — Seed
- C15 Ventures — Seed
- Click Ventures (https://capitalatlas.ai/funds/click-ventures) — Seed
- Anthemis (https://capitalatlas.ai/funds/anthemis) — Seed
- Socialatom Ventures (https://capitalatlas.ai/funds/socialatom-ventures) — Seed
- The R-Group, LLC — Seed
- Firstrock Capital (https://capitalatlas.ai/funds/firstrock-capital) — Seed
- Incendium Capital (https://capitalatlas.ai/funds/incendium-capital) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed