# Athena Club Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/athena-club-holdings

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.athenaclub.com
- Total disclosed funding: $18M
- Latest round: Series A (May 4, 2021)
- Investors on record: 6

## About

Based in the US, Athena Club Holdings, Inc. is a personal care company that emphasizes female grooming and body care, offering innovative products designed to enhance the shaving experience and promote skin health.Athena Club Holdings, Inc. was founded in 2017 and is headquartered in New York, US. The company specializes in personal care products for women, notable for its core offerings that include razors, shaving oils, and deodorants. Founded by Allie Griswold, Charles Desmarais, and Maria Markina, the company has successfully completed 3 funding deals, with the most recent round occurring in December 2023, raising USD 33.46 million. This funding represents the total amount raised by the company to date.Athena Club specializes in personal care products, focusing on female grooming and body care. Their offerings include razors, shave oils, shave butter, and deodorants, all designed to enhance the shaving experience while prioritizing skin health and hydration. Signature products like the Stardust Razor Kit and Glossy Shave Oil utilize innovative designs and ingredients such as shea butter, providing high-quality solutions for common grooming challenges and targeting a diverse market primarily consisting of women in the United States and Canada.Athena Club generates revenue through a direct-to-consumer model, offering subscription services and one-time purchases for its grooming products. Customers can choose regular deliveries of blade refills, with pricing structures that promote ongoing engagement, such as 8 blade refills available every two to four months. The company’s flagship products, including the Razor Kit and Glossy Shave Oil, are sold at competitive prices, ensuring that they connect directly with the end-user and maintain customer loyalty through convenience.In December 2023, Athena Club Holdings, Inc. secured USD 33.46 million in venture funding, which will be allocated to the development of new products and expansion into new markets. The company plans to launch additional grooming essentials tailored for women in North America within the next year. Additionally, Athena Club aims to explore opportunities for market entry into Europe by the end of 2024, leveraging its recent funding to accelerate product development and enhance its marketing efforts.

## Funding rounds

- Series A, May 4, 2021, $15M — Macquarie Bank, Cue Ball Capital, Square Peg, Rice Warner, Apex Capital
- Seed, Jun 1, 2018, $3.2M — Cue Ball Capital, Desmarais Group

## Investors

- Cue Ball Capital (https://capitalatlas.ai/funds/cue-ball-capital) — Seed, Series A
- Desmarais Group — Seed
- Macquarie Bank — Series A
- Square Peg (https://capitalatlas.ai/funds/square-peg) — Series A
- Rice Warner — Series A
- Apex Capital — Series A