# Atelier

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/atelier

- Industry: Software
- Headquarters: Darlinghurst, Australia
- Website: www.atelier.co
- Total disclosed funding: $9.1M
- Latest round: Series A (Oct 10, 2024)
- Investors on record: 7

## About

Based in New South Wales, Australia, and founded in 2018 by its CEO Nick Benson and COO Nick Hudson, E XD Pty Ltd., trading as Atelier, operates as a global manufacturing network that provides a platform for developing, manufacturing, and launching beauty products. In October 2021, Atelier raised AUD 3 million in seed funding, led by Point King Capital, OIF Ventures, Archangel Ventures, and Bosco Tan.

Atelier provides an end-to-end cloud manufacturing platform for creating beauty products with the help of a manufacturing network. It allows for the development of formulations for brands and communities from a wide range of textures, such as product type, cosmetic standards, key ingredients, fragrance notes, and color, as well as providing access to over 35,000 ingredients. Its 3D packaging design and production tool enables the customization of components to create shelf-ready packaging. The platform also allows its users to produce and track goods as the supply chain manufactures, assembles, and fills products at scale. 

The company generates revenue by charging a development fee of USD 1,500 per product and providing access to manufacturers and development partners.

## Funding rounds

- Series A, Oct 10, 2024, $6.8M — Macquarie Capital, Archangel Ventures
- Seed, Oct 16, 2021, $2.2M — Archangel Ventures, OIF Ventures, Point King Capital, Ordinary Equity
- Seed, Mar 22, 2021, $0.1M — Archangel Ventures, OIF Ventures, Point King Capital, Heaps Normal Pty Ltd, Ordinary Equity, Cornish Group Investments Pty Ltd

## Investors

- Archangel Ventures (https://capitalatlas.ai/funds/archangel-ventures) — Seed, Series A
- OIF Ventures (https://capitalatlas.ai/funds/oif-ventures) — Seed
- Point King Capital (https://capitalatlas.ai/funds/point-king-capital) — Seed
- Heaps Normal Pty Ltd — Seed
- Ordinary Equity (https://capitalatlas.ai/funds/ordinary-equity) — Seed
- Cornish Group Investments Pty Ltd — Seed
- Macquarie Capital — Series A