# Atavist

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/atavist

- Industry: Software
- Headquarters: Brooklyn, US
- Website: www.atavist.com
- Total disclosed funding: $1.5M
- Latest round: Seed (May 21, 2012)
- Investors on record: 1

## About

Atavist Inc. is a content creation and publishing company that empowers users to craft and share multimedia-rich narratives, catering to a diverse audience of creators and organizations.Founded in 2009 in Brooklyn, US, Atavist Inc. specializes in multimedia content creation and publishing. The company has not undergone significant strategic pivots. It was co-founded by Evan Ratliff, Jefferson Rabb, and Nicholas Thompson, with Evan Ratliff currently serving as CEO. Atavist has successfully completed 4 funding deals, with the most recent being a VENTURE DEBT round on June 21, 2018, raising USD 2.00 mn, contributing to a total amount raised of USD 2.50 mn.Atavist's core offerings revolve around its innovative content creation and publishing platform, which empowers users to produce, curate, and distribute multimedia-rich storytelling. The platform integrates text, images, video, and audio, allowing creators to engage audiences through an immersive digital experience. Tailored for journalists, authors, educators, and marketers, Atavist addresses the growing need for dynamic content in an increasingly digital landscape. The service gained traction following its launch, rapidly establishing a customer base that spans various sectors, including media organizations, educational institutions, and creative agencies. Notably, Atavist's products are utilized in North America, Europe, and select markets in Asia, reflecting a broad appeal among diverse user groups seeking to enhance their narrative capabilities.Atavist generates revenue primarily through subscription-based models, allowing clients to access its platform for content creation and distribution. Customers typically subscribe to tiered pricing plans that provide varying levels of features and support, aligning with their specific needs and usage patterns. The company may also engage in partnerships that enable larger organizations to integrate Atavist's capabilities into their existing workflows. Given its focus on B2B transactions, revenue flows from both direct subscriptions to individual users and corporate entities that purchase multi-user licenses. The services associated with flagship offerings further solidify Atavist's market position, as clients rely on its platform to create high-quality, engaging content that meets the demands of their audiences.Following its acquisition by Automattic Inc. in June 2018, Atavist Inc. plans to leverage the resources of its parent company to enhance its platform further. Upcoming products aimed at improving user experience are currently under development, with a focus on expanding into new markets in Asia and Europe by 2024. The recent funding will support these initiatives, as well as the development of new features that cater to evolving content creation needs.

## Funding rounds

- Seed, May 21, 2012, $1.5M — Founders Fund

## Investors

- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Seed