# Asystem

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/asystem

- Industry: Internet
- Headquarters: Venice, US
- Website: www.asystem.com/
- Total disclosed funding: $2.1M
- Latest round: Seed (Jan 28, 2019)
- Investors on record: 3

## About

Founded in 2018 in Venice, US, Asystem, Inc. specializes in health supplements. The company has secured funding through 2 deals, with the latest being a Seed round of USD 2.07 mn led by Firstminute Capital on August 28, 2023. The firm was co-founded by Joshua LeVine and Oliver Walsh, with Tej Lalvani serving as CEO.

ASYSTEM specializes in the development and distribution of advanced natural supplements aimed at optimizing health and wellness for both men and women. Their product portfolio includes a range of dietary supplements designed to enhance productivity, improve sleep quality, support immune function, and aid recovery from physical exertion. Key offerings include productivity gummies, sleep gummies (both melatonin-free and those containing PhytoMelatonin), libido-enhancing gummies for both men and women, and topical solutions such as the Radical Relief Gel Roll On, which targets pain and inflammation. The company's products are positioned to meet the needs of health-conscious consumers and active individuals seeking reliable and scientifically backed solutions for various wellness challenges. ASYSTEM's products are primarily marketed and sold in North America and select international markets, focusing on consumers who value performance-driven health supplements.

ASYSTEM generates revenue through direct-to-consumer sales, subscription models, and retail partnerships. Customers can purchase individual products or opt for bundled offerings that combine various supplements tailored to specific health and wellness goals. Typical transactions involve consumers selecting products from the company's online shop, with options for one-time purchases or recurring subscriptions that ensure a steady supply of their chosen supplements. Pricing structures for their flagship products are designed to appeal to a wide audience, with various bundles available to enhance customer engagement and ensure value. Additionally, promotional offers such as discounts for initial purchases and free shipping incentives help drive customer acquisition and retention. The revenue model aligns with current trends in the health and wellness market, focusing on convenience and efficacy to cater to an increasingly health-conscious consumer base.

In August 2023, Asystem, Inc. plans to leverage its recent Seed funding of USD 2.07 mn to further develop and launch new product lines aimed at enhancing consumer health. The company is exploring expansion into new markets, specifically targeting increased presence in Europe and Asia by the end of 2024. The funding will also support marketing efforts and operational scaling to accommodate this growth trajectory.

## Funding rounds

- Seed, Jan 28, 2019, $2.1M — Firstminute Capital, PLG Ventures, S8 Capital

## Investors

- Firstminute Capital (https://capitalatlas.ai/funds/firstminute-capital) — Seed
- PLG Ventures (https://capitalatlas.ai/funds/plg-ventures) — Seed
- S8 Capital — Seed