# Asumsi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/asumsi

- Industry: Media
- Headquarters: Jakarta, Indonesia
- Website: www.asumsi.co
- Total disclosed funding: $0.7M
- Latest round: Seed (Sep 17, 2021)
- Investors on record: 1

## About

Based in Indonesia, Asumsi operates as a media platform that delivers news, opinion pieces, video content, and podcasts, engaging a diverse audience with timely and relevant information.Asumsi is a media platform that provides various forms of content focused on topics such as politics, business, and societal issues. Founded in 2015, it is headquartered in Jakarta, Indonesia. The company has undergone strategic pivots to enhance its media operations. Led by founder Pangeran Siahaan, who has a history of prior entrepreneurial ventures, Asumsi raised IDR 10 billion in Seed funding on September 17, 2021, from East Ventures, marking its second deal and bringing the total amount raised to IDR 10 billion.Asumsi primarily offers a comprehensive platform for news, opinion pieces, video content, and podcasts. Their core product offerings include a diverse range of articles and multimedia content on various topics, satisfying the needs of individual readers and organizations seeking media content. The geographical market for these products extends beyond Indonesia, catering to a global audience interested in Southeast Asian news and perspectives.The revenue model of Asumsi revolves around a mix of advertising partnerships and potential subscription services. The firm engages in transactions with clients, including advertisers purchasing ad space for targeted campaigns displayed alongside multimedia content. Asumsi may also explore partnerships with content creators and brands for sponsored articles or podcasts, diversifying its revenue streams through tailored solutions aligned with audience reach and engagement metrics.Asumsi plans to utilize the IDR 10 billion raised from its Seed funding in September 2021 to expand its media operations and build out its engineering team, which is crucial for developing an interactive platform. This initiative aims to enhance user engagement and broaden their content offerings. The company is also seeking to expand into new geographic markets, though specific regions and timelines for these expansions have not been disclosed.

## Funding rounds

- Seed, Sep 17, 2021, $0.7M — East Ventures
- Seed, Sep 15, 2020 — East Ventures

## Investors

- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Seed