# Assured

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/assured

- Industry: Healthcare
- Headquarters: Needham, US
- Website: www.assuredallies.com
- Total disclosed funding: $66M
- Latest round: Series B (Mar 7, 2023)
- Investors on record: 13

## About

Assured, Inc. provides innovative aging solutions that empower individuals, families, and insurers to navigate the complexities of aging with personalized solutions and professional support.Founded in 2017 in Needham, US, Assured, Inc. specializes in solutions for aging individuals. The company has successfully completed 4 funding deals, with its most recent being a Series B round on March 7, 2023, where it raised USD 42.5 mn. The funding was co-led by FinTLV Ventures and Harel Insurance Investments, along with other investors including Akilia Partners and Samsung NEXT Ventures. The firm was co-founded by Afik Gal and Roee Nahir, who continues to serve as CEO.Assured Allies specializes in providing innovative aging solutions designed to empower individuals, families, and insurers to navigate the challenges of aging successfully. Its core offerings include the Age Assured program, which operates at no cost to individuals through long-term care insurance companies. This program combines data science, personalized technology, and a human touch to create customized Successful Aging Plans, integrating evidence-based interventions and access to professional Aging Coaches. Targeted to older adults and their families, the program aims to promote independent living and proactive health management. Assured Allies’ solutions are primarily marketed to the United States and Canada, where they partner with leading long-term care insurers and financial institutions to enhance the overall aging experience for policyholders.The revenue model for Assured Allies is largely based on partnerships with long-term care insurance providers and other financial institutions. These relationships facilitate the implementation of the Age Assured program, which is designed to support policyholders in aging in place while minimizing the risk of future claims. Revenue is generated through strategic alliances that leverage shared resources and expertise, enabling participating insurers to enhance their product offerings. The company positions itself as a solution provider in the long-term care insurance market, focusing on B2B transactions with insurers rather than direct-to-consumer sales. Specific pricing plans or revenue figures are not disclosed, but the firm’s services are integrated within the existing frameworks of its partner organizations.On March 7, 2023, Assured, Inc. raised USD 42.5 mn in Series B funding, which will be utilized to expand its carrier and partner network. The company aims to launch new products designed to enhance its offerings in the aging solutions market and plans to expand its services into new geographic markets, specifically targeting regions in the United States and Canada. The recent funding will support these initiatives, allowing Assured to strengthen its partnerships and improve the delivery of its Age Assured program.

## Funding rounds

- Series B, Mar 7, 2023, $43M — Poalim, Harel Insurance Investments, Core Innovation Capital, Samsung NEXT Ventures, EquiTrust Life Insurance Company, New Era Capital Partners, FinTLV Ventures, MS&AD Ventures, Akilia Partners, Lumir Ventures
- Series A, Jul 7, 2021, $18M — Harel Insurance Investments, Core Innovation Capital, Wilton Re, LionBird, New Era Capital Partners
- Seed, Jul 3, 2018, $5M — Kaedan Capital Group, LionBird

## Investors

- Kaedan Capital Group (https://capitalatlas.ai/funds/kaedan-capital-group) — Seed
- LionBird (https://capitalatlas.ai/funds/lionbird) — Seed, Series A
- Harel Insurance Investments — Series A, Series B
- Core Innovation Capital (https://capitalatlas.ai/funds/core-innovation-capital) — Series A, Series B
- Wilton Re — Series A
- New Era Capital Partners (https://capitalatlas.ai/funds/new-era-capital-partners) — Series A, Series B
- Poalim (https://capitalatlas.ai/funds/poalim) — Series B
- Samsung NEXT Ventures (https://capitalatlas.ai/funds/samsung-next-ventures) — Series B
- EquiTrust Life Insurance Company — Series B
- FinTLV Ventures (https://capitalatlas.ai/funds/fintlv-ventures) — Series B
- MS&AD Ventures (https://capitalatlas.ai/funds/ms-ad-ventures) — Series B
- Akilia Partners (https://capitalatlas.ai/funds/akilia-partners) — Series B
- Lumir Ventures (https://capitalatlas.ai/funds/lumir-ventures) — Series B