# Assistly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/assistly

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.assistly.com
- Total disclosed funding: $5.2M
- Latest round: Series B (Jan 6, 2011)
- Investors on record: 4

## About

Assistly is a customer service software company that offers Small Business Service solutions, enhancing customer interactions through an integrated platform known as Service Cloud.Founded in 2009 in San Francisco, US, Assistly provides a platform for managing customer inquiries. The company was acquired by Salesforce in September 2011 for USD 80.00 mn, consisting of a USD 50.00 mn purchase price and USD 30.00 mn in deferred payments. Assistly was involved in three funding rounds, with Salesforce as the latest investor, marking a significant pivot in its operational strategy.The company's core offerings center around its Small Business Service solutions, enhancing customer service interactions through the Service Cloud platform. Businesses can manage customer inquiries across various channels, including phone, chat, and self-service portals. Key features include intelligent chatbots, knowledge article embedding, and a comprehensive view of customer interactions, primarily targeting small to medium-sized enterprises across diverse industries such as retail, healthcare, and technology. The products are marketed in multiple regions, including North America, Europe, and Asia-Pacific.Assistly operates on a subscription-based revenue model, with clients paying either a monthly or annual fee for the Service Cloud platform. The pricing structure offers various tiers, such as a Starter Suite at USD 25.00 per user per month and an advanced Service Enterprise plan at USD 175.00 per user per month. This model supports both small businesses and larger enterprises, generating consistent revenue through long-term partnerships and service agreements, with the Service Cloud product being central to these transactions.Following its acquisition by Salesforce, Assistly is expected to leverage its parent company's resources for future growth. This includes the development of new products within the Service Cloud suite, although specific release dates have not been announced. The company plans to expand its market presence, particularly in the Asia-Pacific region, to capitalize on the burgeoning demand for customer service solutions. The recent acquisition funding will be utilized to enhance product offerings and support these expansion efforts.

## Funding rounds

- Series B, Jan 6, 2011, $3M — Index Ventures, True Ventures, Bullpen Capital, Social Leverage Capital
- Series A, Apr 14, 2010, $2.2M — True Ventures, Social Leverage Capital

## Investors

- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Series A, Series B
- Social Leverage Capital (https://capitalatlas.ai/funds/social-leverage-capital) — Series A, Series B
- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series B
- Bullpen Capital (https://capitalatlas.ai/funds/bullpen-capital) — Series B