# Assetflo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/assetflo

- Industry: Software
- Headquarters: Kitchener, Canada
- Website: www.assetflo.com/
- Total disclosed funding: $2M
- Latest round: Seed (Aug 1, 2025)
- Investors on record: 2

## About

Based in Canada, Assetflo Inc. provides innovative internet-based solutions for advanced location technology and smart sensors, significantly enhancing visibility across logistics, supply chain, and industrial operations.Founded in 2019 and headquartered in Kitchener, Canada, Assetflo Inc. specializes in location technology solutions. The company has completed 3 funded deals, with a recent GRANT round raising USD 1.00 mn, contributing to a total of USD 2.00 mn raised. The firm was established by a team with experience in technology and logistics, but specific details about the founder's previous ventures are not disclosed.Assetflo specializes in advanced location technology and smart sensor solutions designed to enhance visibility across logistics, supply chain, and industrial operations. The company’s core offerings include Smart Infrastructure for Asset Tracking, Smart Trailer Tracking & Monitoring, and Smart Parcel Tracking & Dynamic Labeling. These solutions enable real-time tracking and monitoring of assets, preventing misplacements and theft while optimizing asset utilization. The Smart Warehouse Solution provides sub-meter indoor tracking for reusable logistics assets, such as pallets and totes, addressing common issues of unmonitored assets during production stages. Assetflo primarily serves manufacturing entities, logistics companies, and various industrial clients, helping them enhance operational efficiency. The company markets its products to regions with significant logistics and manufacturing activities, including North America, Europe, and Asia-Pacific.Assetflo operates on a revenue model that includes subscriptions and partnerships with clients across different sectors. The company’s transactions typically involve long-term contracts with B2B clients, allowing businesses to integrate Assetflo’s technology into their operations. Flagship offerings, such as the Smart Warehouse Solution and Smart Trailer Tracking & Monitoring, are available through structured pricing plans that cater to the unique needs of each client. Clients often engage Assetflo for ongoing service and support, ensuring continuous access to its innovative tracking solutions. The company’s revenue is bolstered by providing comprehensive compliance-ready monitoring and predictive insights essential for organizations looking to protect their assets and streamline operations.Assetflo Inc. plans to leverage its recent venture funding from Geotab Inc Corporate Development/Ventures and Mega Innovation to enhance its product offerings and expand its market reach. The company is currently designing new solutions aimed at improving asset tracking capabilities, with launches scheduled in the upcoming year. Additionally, Assetflo seeks to expand into new markets, particularly targeting regions in Europe and Asia-Pacific by the end of 2024, aiming to enhance its global footprint and service capabilities.

## Funding rounds

- Seed, Aug 1, 2025, $2M — GreenSky Ventures, Geotab

## Investors

- GreenSky Ventures (https://capitalatlas.ai/funds/greensky-ventures) — Seed
- Geotab — Seed