# Asset Reality

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/asset-reality

- Industry: IT Security/Cybersecurity
- Headquarters: London, UK
- Website: www.assetreality.com
- Total disclosed funding: $4.9M
- Latest round: Seed (Jan 25, 2023)
- Investors on record: 4

## About

Founded in 2020 by its CEO, Aidan Larkin, CFO, Hugo Elliott, and board executive, Nick Furneaux, and based in London, UK, Asset Reality Ltd., operates as a provider of software-as-a-service based platform that offers asset recovery services by reporting fraud activities. In January 2023, Asset Reality Ltd raised USD 4.91 million in seed funding led by investor Framework Ventures, with participation from other new investors SGH Capital, Techstars Ventures, and The Fund.

The company offers asset recovery-as-a-service solutions that include end-to-end asset management solutions to track and audit portfolios of seized assets. ? The company also provides crypto customer service for compliance-conscious firms. The company provides an asset recovery management system that helps track and recover stolen digital assets.

The company plans to use the January 2023 funding to support the expansion of its business and increase the number of its engineering and management manpower.

## Funding rounds

- Seed, Jan 25, 2023, $4.9M — Techstars, SGH Capital, Everywhere Ventures, Framework Ventures

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- SGH Capital (https://capitalatlas.ai/funds/sgh-capital) — Seed
- Everywhere Ventures (https://capitalatlas.ai/funds/everywhere-ventures) — Seed
- Framework Ventures (https://capitalatlas.ai/funds/framework-ventures) — Seed