# Asset Direct of Canada

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/asset-direct-of-canada

- Industry: Business Support Services
- Headquarters: London, Canada
- Website: www.assetdirect.io
- Latest round: Seed (Aug 25, 2021)
- Investors on record: 1

## About

Based in London, Canada, and founded in 2015, Asset Direct of Canada Inc. provides lending solutions for the companies, allowing any website to offer a multi-lender loan marketplace. Adam Rice is the founder and CEO of the company. In August 2021, Asset Direct of Canada Inc. raised an unspecified amount in Seed funding from SOSV.

The company's solutions include a personal loan marketplace, lender declines and credit building, and point of sale financing. Asset Direct's loan financing brand, LoanConnect is an unsecured personal loan search engine. The firm's financial product marketplace is a solution that provides anyone from individuals through to large organizations with the ability to sell a suite of financial products and services to their customers. 

The enterprise plans for global expansion in Brazil and India.

## Funding rounds

- Seed, Aug 25, 2021 — SOSV

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed