# Asset Class

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/asset-class

- Industry: Internet
- Headquarters: New York, US
- Website: www.assetclass.com
- Total disclosed funding: $12M
- Latest round: Series A (Jul 11, 2022)
- Investors on record: 4

## About

Asset Class Limited is a financial technology company that provides an integrated platform for private capital firms, enhancing fundraising and investor relations through streamlined processes and efficient deal management.Founded in 2016, Asset Class Limited is headquartered in New York, US. The company focuses on providing innovative solutions for private equity and venture capital. Ferdinand Roberts, the CEO, has previously founded other companies in the tech sector. In July 2022, the company raised USD 11.6 mn in Series A funding led by Canapi Ventures, with participation from LiveOak Venture Partners, Plexus Capital, and TTV Capital. This round brought the total amount raised to USD 11.6 mn, confirming their growth trajectory following three deals.Asset Class offers an integrated platform designed to streamline the fundraising, investor relations, and deal management processes for private capital firms. Their core products include a comprehensive CRM system tailored for private equity, venture capital, and wealth management sectors, featuring tools for digital onboarding, pipeline management, and due diligence. The platform simplifies the investment process with functionalities such as online investment flows, document management with intelligent tagging, and a branded LP portal that provides investors with centralized access to their relationships with the firm. This suite of services is aimed at enhancing operational efficiency and improving the investor experience, reducing the time to launch new funds and onboard investors from weeks to hours. Asset Class serves clients globally, including firms in North America, Europe, and Asia.Revenue generation for Asset Class primarily occurs through a subscription-based model where firms pay for access to their integrated software platform. This structure allows clients to utilize various modules, including investor and fund management, deal flow management, and portfolio asset management, based on their specific operational needs. For example, a private equity firm may subscribe to the full suite of services to manage its fundraising efforts, investor communications, and due diligence processes all in one place, enhancing their efficiency and investor engagement. Additionally, the company may offer tiered pricing plans that cater to different levels of functionality and support, ensuring scalability as clients grow.In July 2022, Asset Class Limited raised USD 11.6 mn in Series A funding, which will be utilized to expand its team across software and business development. The company aims to enhance its platform by developing new functionalities and exploring entry into new geographic markets, specifically targeting Europe and Asia by 2024. This strategic expansion aligns with their goal of addressing the diverse needs of private equity, venture capital, and registered investment advisors globally.

## Funding rounds

- Series A, Jul 11, 2022, $12M — TTV Capital, Plexus Capital, LiveOak Venture, Canapi Ventures

## Investors

- TTV Capital (https://capitalatlas.ai/funds/ttv-capital) — Series A
- Plexus Capital (https://capitalatlas.ai/funds/plexus-capital) — Series A
- LiveOak Venture (https://capitalatlas.ai/funds/liveoak-venture) — Series A
- Canapi Ventures (https://capitalatlas.ai/funds/canapi-ventures) — Series A