# Assembly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/assembly-3

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.joinassembly.com
- Total disclosed funding: $10M
- Latest round: Series A (Jul 6, 2022)
- Investors on record: 5

## About

Based in California, US, and founded in 2017, CarrotHR, Inc., d.b.a Assembly operates as a human resources technology company that provides a platform for managing employee engagement, performance, and development. The company was co-founded by Jonathan Fields (CEO), Joshua Purvis, Vijay Kumar, and Muthu Rajendranrg. Assembly is backed by Alumni Ventures, AlphaEdison, Homebrew, Acadian Ventures, Wonder Ventures, and more.

The company offers a platform that allows organizations to consolidate employee interaction, recognition, rewards, survey, and forms, internal communication, productivity, performance reviews, etc., in a single tool, thereby empowering companies to enhance employee engagement, performance, and retention. Assembly’s platform can be integrated with various business tools such as Teams, Office 365, Google G Suite, and many more. The company’s client base includes Coca-Cola, HelloTech, Apploi, amazon, bambee, StubHub, allbirds, and Perforce, among many others.

Assembly generates revenue through a subscription-based model where the company charges its customers based on the number of users on the platform. The firm’s packages include Starter, Lite (USD 2.80 per member per month), Standard (USD 4.50 per member per month), and Premium.

## Funding rounds

- Series A, Jul 6, 2022, $10M — Homebrew, Alumni Ventures Group, Alpha Edison, Gaingels, Acadian Ventures

## Investors

- Homebrew (https://capitalatlas.ai/funds/homebrew) — Series A
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series A
- Alpha Edison (https://capitalatlas.ai/funds/alpha-edison) — Series A
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series A
- Acadian Ventures (https://capitalatlas.ai/funds/acadian-ventures) — Series A