# ASOVIEW

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/asoview

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.asoview.co.jp
- Total disclosed funding: $47M
- Latest round: Series E (Jul 12, 2023)
- Investors on record: 15

## About

Aso View Co., Ltd. is a Japan-based leisure activity reservation platform providing diverse experiences such as outdoor sports, arts and crafts, and wellness activities, catering to both families and tourists.Founded in 2011, Aso View Co., Ltd. operates a leisure activity reservation platform that connects users with a broad array of experiences across Japan. The company is headquartered in Tokyo, Japan. TOMOHISA YAMANO leads the firm as CEO. Aso View has engaged in 10 deals, with its most recent funding round being a VENTURE DEBT of JPY 1,000.000 mn from investors including MUFG Bank, Mizuho Bank, Shizuoka Bank, Shoko Chukin Bank, and Sumitomo Mitsui Banking Corporation, bringing the total amount raised to JPY 450.000 mn.Aso View Co., Ltd. specializes in a comprehensive leisure activity reservation platform, offering experiences like outdoor sports, arts and crafts, amusement parks, aquariums, and hot springs. The core product, "Asoview!", serves as a booking site featuring over 600 leisure activities across more than 10,000 facilities in Japan. The company also provides experience gift sales and hometown tax donation services, enhancing lifestyle quality through leisure activities.Aso View generates revenue through transaction fees from bookings on its platform. Customers engage in direct-to-consumer sales for leisure activities through the Asoview website, with varied pricing based on experience type. The company offers promotional deals to boost bookings and collaborates with leisure facilities for marketing and bundled offerings. Its experience gift and hometown tax services further contribute to customer engagement and loyalty.Looking ahead, Aso View Co., Ltd. plans to launch new products aimed at enhancing their leisure offerings, with detailed timelines yet to be disclosed. The company targets expansion into international markets, leveraging its established platform to reach new customers. Recent funding, exemplified by a VENTURE DEBT round in June 2025, will support these initiatives and foster growth into new geographic regions.

## Funding rounds

- Series E, Jul 12, 2023, $3.2M — Dai-ichi Life Insurance, Mizuho Capital
- Series E, Dec 23, 2021, $26M — Fidelity Investments, Global Brain, Mitsui Fudosan
- Series D, Dec 8, 2020, $10M — Sansei Capital Investment, Z Venture Capital, SBI Shinsei Corporate Investment, Venture Labo Investment, Regional Revitalization Solution, Kiraboshi Capital, JIC Venture Growth Investments
- Series B, Apr 22, 2015, $5M — Globis Capital Partners, JAFCO Group, Z Venture Capital, JTB Corporation
- Series A, Apr 1, 2014, $2M — Globis Capital Partners, JAFCO Group

## Investors

- Globis Capital Partners (https://capitalatlas.ai/funds/globis-capital-partners) — Series A, Series B
- JAFCO Group (https://capitalatlas.ai/funds/jafco-group) — Series A, Series B
- Z Venture Capital (https://capitalatlas.ai/funds/z-venture-capital) — Series B, Series D
- JTB Corporation — Series B
- Sansei Capital Investment (https://capitalatlas.ai/funds/sansei-capital-investment) — Series D
- SBI Shinsei Corporate Investment (https://capitalatlas.ai/funds/sbi-shinsei-corporate-investment) — Series D
- Venture Labo Investment (https://capitalatlas.ai/funds/venture-labo-investment) — Series D
- Regional Revitalization Solution (https://capitalatlas.ai/funds/regional-revitalization-solution) — Series D
- Kiraboshi Capital (https://capitalatlas.ai/funds/kiraboshi-capital) — Series D
- JIC Venture Growth Investments (https://capitalatlas.ai/funds/jic-venture-growth-investments) — Series D
- Fidelity Investments (https://capitalatlas.ai/funds/fidelity-investments) — Series E
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series E
- Mitsui Fudosan — Series E
- Dai-ichi Life Insurance — Series E
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series E