# Asolum Agricultura Tecnologica LTDA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/asolum-agricultura-tecnologica-ltda

- Industry: Agribusiness
- Headquarters: Sao Paulo, Brazil
- Website: www.pinkfarms.com.br
- Total disclosed funding: $0.5M
- Latest round: Seed (Jul 15, 2019)
- Investors on record: 2

## About

Asolum Agricultura Tecnologica LTDA, known as Pink Farms, is a Brazilian urban farming company specializing in the sustainable cultivation of fresh produce, particularly leafy greens and microgreens, using advanced agricultural techniques.Founded in 2016 in Sao Paulo, Brazil, Pink Farms operates as a vertical urban farming enterprise focused on growing pesticide-free produce. The company has successfully completed 2 deals, with its most recent funding round being a Seed round in December 2022, during which it raised BRL 2.000 mn from investors Capital Lab Ventures and SP Ventures. The founders, Geraldo Maia, Mateus Delalibera, and Rafael Delalibera, have contributed to establishing the company within the urban agriculture sector.Pink Farms operates as a vertical urban farming enterprise that specializes in cultivating fresh, natural produce. The company focuses on creating optimal growing conditions for a variety of plant species, ensuring they are free from pesticides and packed with flavor. Its core product offerings include a range of leafy greens and microgreens, which are cultivated using advanced agricultural techniques within an urban setting. This approach emphasizes sustainability while addressing the growing demand for locally sourced, fresh produce in metropolitan areas. Pink Farms primarily serves retail businesses, food service providers, and B2B partnerships, extending its reach from its Sao Paulo base into various urban markets across Brazil and potentially other regions in Latin America.The revenue model for Pink Farms is structured around direct sales to retailers and food service providers, as well as potential subscription services for B2B clients seeking a consistent supply of fresh produce. Transactions generally occur through established partnerships with local restaurants and grocery stores that prioritize high-quality, pesticide-free vegetables. The pricing structure for products reflects the premium nature of the produce, aligning with market rates for organic and locally sourced items. By ensuring rapid delivery within 24 hours after harvest, Pink Farms enhances its value proposition to clients who prioritize freshness. Its flagship offerings include a variety of microgreens and specialty greens marketed for their superior taste and nutritional benefits, solidifying its position in the competitive agricultural landscape.In December 2022, Pink Farms raised BRL 2.000 mn in Seed funding, which will be utilized to accelerate its manufacturing capabilities. The company plans to develop new products and improve its existing offerings to meet the growing market demand. Additionally, Pink Farms is looking to expand its operations into new geographic regions, targeting urban markets across Latin America by 2024.

## Funding rounds

- Seed, Jul 15, 2019, $0.5M — SP Ventures, Capital Lab Ventures

## Investors

- SP Ventures (https://capitalatlas.ai/funds/sp-ventures) — Seed
- Capital Lab Ventures (https://capitalatlas.ai/funds/capital-lab-ventures) — Seed