# Asoko Insight

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/asoko-insight

- Industry: Information Services
- Headquarters: London, UK
- Website: www.asokoinsight.com
- Total disclosed funding: $4.5M
- Latest round: Series A (Nov 1, 2017)
- Investors on record: 9

## About

Asoko Insight Limited specializes in providing corporate data and digital engagement solutions that connect global investors and multinationals with Africa's private sector, particularly focusing on market insights and ownership verification.Founded in 2014 in London, UK, Asoko Insight Limited focuses on delivering corporate data solutions tailored for investors and multinationals engaging with African markets. The company has executed three deals with its most recent funding round occurring in November 2017, where it raised USD 3.03 mn in a Series A round led by North Base Media, alongside participation from several other investors. The company is led by founder Rob Withagen, who also serves as CEO, focusing on enhancing data accessibility for African enterprises.Asoko Insight offers a comprehensive suite of corporate data and digital engagement solutions tailored to connect global investors, multinationals, and development institutions with Africa's private sector. The primary offerings include a robust online database that allows users to research thousands of African companies, alongside custom research solutions that deliver in-depth industry analysis and reporting. These services are designed to address specific client needs, such as compliance support, ownership verification, and market entry strategies, ultimately facilitating better integration of African businesses into global markets. Asoko's client base comprises investors, banks, and multinational corporations, primarily focusing on over 25 African countries including Nigeria, Kenya, South Africa, and Ghana. The company's solutions aim to streamline the discovery, analysis, and engagement processes with vetted African firms, addressing challenges like ownership transparency and local market insights.Asoko Insight's revenue model is structured around subscription services and custom research engagements, targeting B2B clients including financial institutions and corporate entities. Clients can access various pricing plans based on the specific data and insights required, typically engaging in contractual agreements that outline the scope of the services provided. For instance, clients might subscribe to access the full suite of Asoko's corporate database, which includes detailed profiles of companies, market analyses, and proprietary research reports. Additionally, bespoke research projects can be tailored to meet unique client specifications, resulting in transaction-based revenue streams that cater to distinct project needs. The company's EBITDA for the most recent year, 2022, was USD 0.In November 2017, Asoko Insight Limited raised USD 3.03 mn in Series A financing, which values the company at USD 12.83 mn post-money. The funding will be directed towards enhancing their data products and expanding their reach into additional African markets. Asoko is exploring new product launches aimed at facilitating market entry for foreign investors in regions such as West Africa and East Africa, with anticipated rollouts scheduled for the upcoming year.

## Funding rounds

- Series A, Nov 1, 2017, $3M — Zephyr Management, North Base Media, Singularity Investments, CRE, Lateral Frontiers, Oteo Capital, Outlierz, LC Partners
- Seed, Apr 6, 2016, $0.1M — Singularity Investments
- Seed, Jul 29, 2015, $1.4M — North Base Media, CRE, Lateral Frontiers, J.E. Berman Associates

## Investors

- North Base Media (https://capitalatlas.ai/funds/north-base-media) — Seed, Series A
- CRE (https://capitalatlas.ai/funds/cre) — Seed, Series A
- Lateral Frontiers (https://capitalatlas.ai/funds/lateral-frontiers) — Seed, Series A
- J.E. Berman Associates — Seed
- Singularity Investments (https://capitalatlas.ai/funds/singularity-investments) — Seed, Series A
- Zephyr Management (https://capitalatlas.ai/funds/zephyr-management) — Series A
- Oteo Capital — Series A
- Outlierz (https://capitalatlas.ai/funds/outlierz) — Series A
- LC Partners — Series A