# Askuity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/askuity

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.askuity.com
- Total disclosed funding: $6.1M
- Latest round: Series B (Oct 31, 2017)
- Investors on record: 2

## About

Askuity Inc. is a retail analytics software firm that enhances supplier and merchant collaboration at The Home Depot, offering tools for data-driven decision-making and real-time execution in retail environments.Founded in 2012, Askuity Inc. operates as a retail analytics software provider based in Toronto, Canada. The company was co-founded by Eric Green and Neal Sherman. In January 2019, The Home Depot acquired Askuity Inc., although financial terms were not disclosed. The firm has completed four deals to date, with the most recent deal occurring on January 11, 2019, during its Series B funding round, which raised CAD 3.000 mn, supported by MaRS Investment Accelerator Fund and dunnhumby Ventures. Eric Green serves as CEO at Askuity.Askuity specializes in retail analytics software, providing a suite of tools designed to enhance collaboration between suppliers and merchants at The Home Depot. Central to their offerings is the Supplier Analytics Program, which facilitates data-driven decision-making and real-time retail execution. The platform connects suppliers with various sales, inventory, and online performance metrics, enabling proactive merchandising strategies. Askuity primarily serves home improvement brands in North America, optimizing data use for suppliers within The Home Depot's retail ecosystem.Askuity generates revenue primarily through its Supplier Analytics Program, which operates on a B2B partnership model with suppliers at The Home Depot. The revenue structure is based on subscription fees or partnership agreements that grant suppliers access to Askuity's analytics tools and resources, facilitating continuous access to their software. While specific pricing structures are not disclosed, they are designed to ensure suppliers leverage data insights for enhanced business outcomes, fostering long-term client relationships.Following the acquisition by The Home Depot in January 2019, Askuity is focused on integrating its analytics solutions into The Home Depot's broader retail strategy. The recent funding will be utilized to support enhancements to the Supplier Analytics Program and explore additional features that may benefit their supplier partners. Askuity's growth strategy includes plans to further optimize its offerings, although specific new products and market expansion details have yet to be disclosed.

## Funding rounds

- Series B, Oct 31, 2017, $2.3M — dunnhumby Ventures, MaRS Investment Accelerator Fund
- Series A, Jan 12, 2016, $2M — dunnhumby Ventures
- Seed, May 28, 2014, $1.8M — dunnhumby Ventures, MaRS Investment Accelerator Fund

## Investors

- dunnhumby Ventures (https://capitalatlas.ai/funds/dunnhumby-ventures) — Seed, Series A, Series B
- MaRS Investment Accelerator Fund (https://capitalatlas.ai/funds/mars-investment-accelerator-fund) — Seed, Series B