# Ask Nicely

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ask-nicely

- Industry: Software
- Headquarters: Auckland, New Zealand
- Website: www.asknicely.com
- Total disclosed funding: $42M
- Latest round: Series B (Jan 10, 2022)
- Investors on record: 4

## About

Ask Nicely Limited is a customer experience software company that helps businesses enhance feedback collection and analysis to improve customer satisfaction and operational efficiency.Founded in 2014 and headquartered in Auckland, New Zealand, Ask Nicely Limited develops innovative solutions for customer experience management. The company has undergone a Series B funding round in January 2022, raising USD 32 mn led by Five Elms Capital with participation from Blackbird and Nexus Venture Partners. Aaron Ward, the founder, has a history of entrepreneurship, contributing to the company’s strategic direction under the leadership of CEO Kirsten Newbold-Knipp.Ask Nicely specializes in customer experience software designed to enhance feedback collection and analysis for businesses across various sectors. Their core product offerings include AI-powered surveys that provide qualitative insights and actionable metrics aimed at improving customer satisfaction and operational efficiency. By leveraging these tools, companies can prioritize customer needs, drive retention and referrals, and ultimately increase revenue. Ask Nicely serves a diverse client base, including health and wellness brands, pest control services, financial services, and home service businesses. The software is marketed in various geographical regions, including North America, Europe, and Asia-Pacific, allowing businesses around the globe to implement customer experience solutions tailored to their unique challenges.Ask Nicely generates revenue primarily through subscription-based pricing models for its customer experience software. Clients typically engage with the company on a B2B basis, purchasing licenses for the software to use within their organizations. The pricing structure is designed to accommodate varying business sizes and needs, with clients subscribing to different tiers based on the extent of features required, user count, and support levels. Key offerings, such as their AI-driven Dynamic Surveys and integrated analytics tools, are positioned as essential components for driving customer impact. Through these subscriptions, Ask Nicely creates ongoing relationships with its clients, facilitating continued use and engagement with its services.In January 2022, Ask Nicely Limited raised USD 32 mn in Series B funding to expand operations and its business reach. The company plans to introduce new product offerings designed to further enhance customer experience management, although specific launch dates have yet to be announced. Ask Nicely aims to expand its presence in existing markets and penetrate new geographic regions, focusing on increasing market share in North America and Europe by the end of 2023.

## Funding rounds

- Series B, Jan 10, 2022, $32M — Nexus Venture Partners, Five Elms Capital, Blackbird
- Series A, Apr 23, 2019, $10M — Nexus Venture Partners, K1W1, Blackbird

## Investors

- Nexus Venture Partners (https://capitalatlas.ai/funds/nexus-venture-partners) — Series A, Series B
- K1W1 — Series A
- Blackbird (https://capitalatlas.ai/funds/blackbird) — Series A, Series B
- Five Elms Capital (https://capitalatlas.ai/funds/five-elms-capital) — Series B