# Asian University Basketball League

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/asian-university-basketball-league

- Industry: Travel & Leisure
- Headquarters: Hong Kong, Hong Kong SAR - China
- Website: www.aubl.com
- Latest round: Series A (Apr 9, 2026)
- Investors on record: 5

## About

Asian University Basketball League, based in Hong Kong, organizes and promotes basketball competitions among universities across Asia, fostering sportsmanship and engagement in the sport.Founded in 2024, the Asian University Basketball League provides a competitive platform for universities to engage in basketball events. The company has conducted one deal as of April 2026. Details regarding the founder's history or other companies established by them are not available.AUBL primarily focuses on organizing and promoting the Asian University Basketball League, which serves as a platform for universities across Asia to compete in basketball tournaments. The league features a series of scheduled gamedays, where teams from various respected institutions, including Peking University, National Chengchi University, and The University of Hong Kong, demonstrate their skills in competitive matches. Alongside the league, AUBL also offers various ancillary services such as event management, marketing partnerships, and opportunities for youth engagement through clinics and workshops. The target clientele includes educational institutions, student-athletes, and basketball enthusiasts across Asia, specifically targeting markets within China, Japan, South Korea, and Taiwan.AUBL generates revenue primarily through partnerships and sponsorship agreements with educational institutions and corporate sponsors. The structure of transactions typically revolves around sponsorship deals that provide brands with visibility during league events. Companies may engage in tiered sponsorship packages that offer varying levels of exposure depending on their investment. Additionally, AUBL may also collect fees from participating universities for event entries and related services. The league's flagship events include season finals that attract larger audiences and potential media rights agreements. Overall, the blend of sponsorships and participation fees forms the core of AUBL's revenue stream, driving the financial health of the organization.In April 2026, Asian University Basketball League raised an undisclosed amount of Series A funding led by Blue Pool Capital, with participation from Avenue Capital Group, Nan Fung Group, HSG, and Bolt Ventures. The company will utilize the funding to expand its international basketball competitions in Asia, including future tournaments and implementing a home-and-away season. AUBL aims to grow its presence particularly in China, Japan, South Korea, and Taiwan.

## Funding rounds

- Series A, Apr 9, 2026 — Avenue Capital Group, NF Trinity, Blue Pool Capital, Bolt Ventures, HSG

## Investors

- Avenue Capital Group (https://capitalatlas.ai/funds/avenue-capital-group) — Series A
- NF Trinity — Series A
- Blue Pool Capital (https://capitalatlas.ai/funds/blue-pool-capital) — Series A
- Bolt Ventures — Series A
- HSG (https://capitalatlas.ai/funds/hsg) — Series A