# Ashirase

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ashirase

- Industry: Consumer Products
- Headquarters: Tokyo, Japan
- Website: www.ashirase.com
- Total disclosed funding: $11M
- Latest round: Series A (Aug 5, 2026)
- Investors on record: 11

## About

Founded in 2021 and based in Tokyo, Japan, Ashirase, Inc. formerly doing business as SensinGood Lab, provider of Bluetooth technology connected to shoes for intuitively discern the route information. Ashirase, Inc. developed a navigation device, that operates by attaching a small unit to the user's shoe and interfacing with a smartphone app. The company’s device uses vibrations to guide users towards their destination, eliminating the need for frequent smartphone interactions or solely relying on voice instructions. It’s latest model, Ashirase 2, features compatibility with the Michibiki GNSS system, enhancing accuracy and reliability. In addition, the firm includes improved sensing technology and AI-driven route generation for navigation. In August 2026, Ashirase, Inc. raised JPY 340 million in series A funding from Wing Capital Partners, FUKKEN CO.,LTD and Iidabashi Cross Partners, with participation from SBI Investment.
The company will use the August 2026 funding to accelerate the social implementation of IndoorFlow, improve business, and strengthen hiring and organization.

## Funding rounds

- Series A, Aug 5, 2026, $2.1M — SBI Investment, Wing Capital Partners, Iidabashi Cross Partners, FUKKEN CO.,LTD
- Series A, Jul 29, 2025, $4.9M — SBI Investment, MIRAIDOOR, Honda Motor
- Series B, Feb 28, 2024, $1.2M — UntroD Capital, QB Capital
- Series A, Oct 5, 2022, $2.1M — UntroD Capital, QB Capital, Asics Ventures, Honda Motor, Rheos Capital Partners, General Asahi
- Seed, Jun 11, 2021, $0.5M — UntroD Capital, Honda Motor

## Investors

- UntroD Capital — Seed, Series A, Series B
- Honda Motor — Seed, Series A
- QB Capital (https://capitalatlas.ai/funds/qb-capital) — Series A, Series B
- Asics Ventures — Series A
- Rheos Capital Partners (https://capitalatlas.ai/funds/rheos-capital-partners) — Series A
- General Asahi — Series A
- SBI Investment (https://capitalatlas.ai/funds/sbi-investment) — Series A
- MIRAIDOOR (https://capitalatlas.ai/funds/miraidoor) — Series A
- Wing Capital Partners (https://capitalatlas.ai/funds/wing-capital-partners) — Series A
- Iidabashi Cross Partners (https://capitalatlas.ai/funds/iidabashi-cross-partners) — Series A
- FUKKEN CO.,LTD — Series A