# Ash Games Studio

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ash-games-studio

- Industry: Travel & Leisure
- Headquarters: Riyadh, Saudi Arabia
- Website: www.ashgamesstudio.com/
- Total disclosed funding: $1.5M
- Latest round: Seed (Jul 24, 2026)
- Investors on record: 2

## About

Based in Saudi Arabia, Ash Games Studio specializes in creating premium action-adventure video games that incorporate the rich mythology and culture of Ancient Arabia, appealing to a broad global gaming audience.Founded in 2022 and headquartered in Riyadh, Saudi Arabia, Ash Games Studio develops action-adventure video games inspired by Arabian mythology. The company successfully raised USD 1.5 mn in Seed funding on July 27, 2026, co-led by Merak Capital and Impact46. This round represents the total amount raised by the company to date, with one recorded deal.Ash Games Studio primarily focuses on developing premium action-adventure video games that draw heavily from the rich mythology and culture of Ancient Arabia. Their flagship title, Nomad, is a roguelite action-adventure game built on the legend of Zarqa Al-Yamama, an iconic warrior with extraordinary sight. Players engage in dynamic gameplay characterized by steering arrows through complex paths, ensuring each playthrough is unique. The studio's debut title, Azooma Escape, is a stealth-comedy game that humorously portrays a Saudi family gathering and was notable for being the first game by an Arabic indie team to achieve a spot on Steam's global front page. The company's offerings cater to a broad audience of gamers worldwide, particularly in markets such as North America, Europe, and Asia, where there is an increasing interest in diverse cultural narratives in gaming.Ash Games Studio generates revenue through direct-to-consumer sales of their video games across multiple platforms, including Steam, PlayStation, and Xbox. The business model is primarily transaction-based, where users purchase games outright, with each title potentially featuring promotional pricing strategies at launch. For instance, Azooma Escape was released with a 40% discount during its launch period, encouraging higher initial sales volume. This pricing strategy is designed to attract a wide range of players and build a substantial customer base. Revenue opportunities may also arise through strategic partnerships, such as their Memorandum of Understanding with Plithus, aimed at enhancing playtesting capabilities and fostering connections within the gaming community.In July 2026, Ash Games Studio raised USD 1.5 mn in Seed funding, which will be utilized to develop Saudi-inspired action-adventure games, support marketing efforts, and accelerate growth. The company aims to expand into new markets, particularly focusing on regions like North America and Europe, by the end of 2027. Upcoming product launches are expected to further enhance their portfolio and reach.

## Funding rounds

- Seed, Jul 24, 2026, $1.5M — Impact46, Merak Capital

## Investors

- Impact46 (https://capitalatlas.ai/funds/impact46) — Seed
- Merak Capital (https://capitalatlas.ai/funds/merak-capital) — Seed