# Ash & Erie

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ash-erie

- Industry: Consumer Products
- Headquarters: Detroit, US
- Website: www.ashanderie.com
- Total disclosed funding: $1.6M
- Latest round: Seed (Nov 6, 2019)
- Investors on record: 1

## About

Ash & Erie specializes in clothing for shorter men, focusing on providing stylish apparel that embraces fit and comfort for men who often struggle with ill-fitting clothing.Founded in 2015 by Eric Huang and Steven Mazur, Ash & Erie is based in Detroit, US. The company has raised a total of USD 1.2 mn in Seed funding, with the most recent deal occurring on November 6, 2019, led by IrishAngels. Ash & Erie has completed 3 deals to date.Ash & Erie offers a wide range of men's clothing aimed specifically at shorter men, including chinos, jeans, button-down shirts, and casual wear. Their product line emphasizes fit and comfort, featuring over 55 size options to cater to various body types, addressing the common issue of poorly fitting apparel. Their offerings target a diverse clientele, including everyday consumers seeking well-fitted clothing, available in key markets such as the United States, Canada, and various international online platforms.Ash & Erie's revenue model focuses on direct-to-consumer sales through their e-commerce platform, offering products at various price points. Their flagship items, such as chinos and button-down shirts, reflect the quality associated with the brand. Each transaction usually involves individual item purchases, although bulk purchases may occur during promotional events, contributing to a streamlined sales process and fostering customer loyalty.Ash & Erie plans to leverage the recent USD 1.2 mn Seed funding to expand its product line and enhance market reach. Upcoming launches include new apparel designed specifically for the shorter demographic, with targeted rollouts in the US and Canadian markets. The company aims to strengthen its online presence and explore new international markets by 2022.

## Funding rounds

- Seed, Nov 6, 2019, $1.2M — IrishAngels
- Seed, Oct 19, 2017, $0.4M — IrishAngels

## Investors

- IrishAngels (https://capitalatlas.ai/funds/irishangels) — Seed