# Asensei

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/asensei

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.asensei.com
- Total disclosed funding: $7M
- Latest round: Seed (Jun 16, 2021)
- Investors on record: 2

## About

Asensei, Inc. specializes in advanced movement recognition technologies, providing innovative coaching solutions that enhance fitness and rehabilitation experiences for users across various sectors, including health and wellness.Asensei, Inc. was founded in 2014 and is headquartered in San Francisco, US. The company offers human movement recognition solutions tailored for fitness and healthcare industries. The founder, Ross Arnott, has a background in technology and innovation. The company has successfully raised funds through multiple rounds, with a total amount raised of USD 2.20 mn, including the latest SEED ROUND of USD 2.20 mn led by KB Partners on July 20, 2022.Asensei offers advanced movement recognition and coaching intelligence solutions primarily through its Human Movement Recognition SDK and ASENSEI TM software. These core products enable motion capture and analysis for personalized health and fitness experiences, catering to a diverse customer base that includes fitness brands, healthcare providers, and organizations focused on physical wellness. The technology facilitates tailored workouts, prehabilitation, and physical therapy by providing real-time feedback and form-tracking capabilities, allowing users to improve their movement patterns effectively. Notable clients such as ReformRX, Speede Fitness, and the National Health Service utilize Asensei's solutions, which are deployed on high-powered smartphones and consumer electronics across various geographical markets, including North America and Europe. The company's products are designed to serve individuals working out at home or in gym settings, with additional applications for those in physically demanding jobs through solutions aimed at training and treating them as Industrial Athletes.Asensei generates revenue through partnerships and subscriptions for its proprietary technologies, specifically its Human Movement Recognition SDK and ASENSEI TM software. The company engages in B2B transactions, providing its motion-capture solutions to fitness brands and healthcare organizations, which integrate these technologies into their existing platforms. The subscription model allows clients to access ongoing updates and support, while specific partnership agreements facilitate tailored implementations of Asensei's products into fitness equipment, such as the Speede Challenger machine. The transactional structure focuses on providing comprehensive solutions rather than individual product sales, ensuring that customers receive a cohesive service that enhances user engagement and retention in fitness and rehabilitation contexts. Asensei’s innovative offerings, including its trademarked Connected Apparel technology, aim to enhance the overall customer experience by providing actionable insights into movement and exercise performance.Asensei plans to expand its product offerings and enter new markets, particularly in Europe and Asia, with targeted release dates for upcoming solutions set for late 2023 and 2024. The recent funding of USD 2.20 mn raised in July 2022 will be utilized to accelerate product development and enhance marketing efforts to support this geographic expansion.

## Funding rounds

- Seed, Jun 16, 2021, $2.2M — KB Partners, Northwestern University
- Seed, Aug 8, 2018, $4.8M — KB Partners

## Investors

- KB Partners (https://capitalatlas.ai/funds/kb-partners) — Seed
- Northwestern University — Seed