# Ascerta Incorporated

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ascerta

- Industry: Software
- Headquarters: Bellevue, US
- Website: www.pay-i.com
- Total disclosed funding: $23M
- Latest round: Series A (Sep 30, 2026)
- Investors on record: 9

## About

Based in the US, Pay-i Incorporated is a software innovator specializing in enterprise-grade observability solutions tailored for Generative AI investments, ensuring financial operations align with critical performance metrics.Founded in 2023 and headquartered in Bellevue, US, Pay-i Incorporated develops an observability platform focused on Generative AI. The company has completed two deals, with the most recent being a Seed round that raised USD 4.9 mn on May 21, 2025. The funding was co-led by FUSE and Tola Capital, with participation from Firestreak Ventures, Gaia Ventures, Pear VC, and other investors. The founder's previous ventures are not specified.Pay-i offers a comprehensive enterprise-grade observability platform designed specifically for Generative AI (GenAI) investments. The platform aligns financial operations with customer performance metrics and key performance indicators (KPIs). It enables organizations to achieve real-time financial oversight, optimizing GenAI costs while adhering to budget constraints. Through advanced analytics, clients can proactively plan finances, accurately forecast GenAI expenditures, and assess the impact of features on customer satisfaction. The platform’s A/B testing feature helps developers fine-tune configurations and address performance issues, enhancing GenAI workflows across various industries in North America and Europe.The primary revenue model for Pay-i revolves around subscription-based access to its observability platform, which includes ongoing support and updates. The company engages in direct B2B transactions, establishing partnerships with businesses aiming to bolster their GenAI capabilities. Subscription tiers cater to diverse client needs, with pricing structures reflecting varying levels of service and feature access. This model is supported by the platform’s capacity to provide real-time analytics, delivering measurable business value and enabling organizations to achieve returns on their GenAI investments. Pay-i's performance illustrates the increasing demand for data-driven solutions in artificial intelligence. In September 2026, Pay-i Incorporated raised USD 18 million in series A funding led by Dell Technologies Capital, with participation from Hitachi Ventures, BGV, Wipro Ventures, Gaia Ventures, FUSE, and Tola Capital.

## Funding rounds

- Series A, Sep 30, 2026, $18M — BGV, Tola Capital, Wipro Ventures, Dell Technologies Capital, Hitachi Ventures, FUSE, Gaia Ventures
- Seed, May 21, 2025, $4.9M — Tola Capital, Pear VC, FUSE, Firestreak Ventures, Gaia Ventures

## Investors

- Tola Capital (https://capitalatlas.ai/funds/tola-capital) — Seed, Series A
- Pear VC (https://capitalatlas.ai/funds/pear-vc) — Seed
- FUSE (https://capitalatlas.ai/funds/fuse) — Seed, Series A
- Firestreak Ventures (https://capitalatlas.ai/funds/firestreak-ventures) — Seed
- Gaia Ventures (https://capitalatlas.ai/funds/gaia-ventures) — Seed, Series A
- BGV (https://capitalatlas.ai/funds/bgv) — Series A
- Wipro Ventures (https://capitalatlas.ai/funds/wipro-ventures) — Series A
- Dell Technologies Capital (https://capitalatlas.ai/funds/dell-technologies-capital) — Series A
- Hitachi Ventures (https://capitalatlas.ai/funds/hitachi-ventures) — Series A