# Ascent360

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ascent360

- Industry: Software
- Headquarters: Golden, US
- Website: www.ascent360.com
- Total disclosed funding: $6M
- Latest round: Series A (Dec 3, 2018)
- Investors on record: 6

## About

Ascent360, Inc. is a marketing technology company focused on providing a robust Marketing Automation Platform tailored for the hospitality industry, enabling clients to optimize guest engagement through advanced data-driven strategies.Ascent360, Inc. was founded in 2012 and is headquartered in Golden, Colorado, US. The company specializes in a Customer Data Platform (CDP) that consolidates and enhances data from over 125 sources. In December 2018, Ascent360 raised USD 4.1 mn in Series A funding led by Fulcrum Equity Partners, alongside participation from Access Venture Partners, Bialla Venture Partners, Nelnet, Inc., and Rockies Venture Fund. The company has completed 2 deals to date.Ascent360 specializes in a sophisticated Marketing Automation Platform designed specifically for the hospitality sector. Its core offering, the Customer Data Platform (CDP), integrates, cleanses, and unifies data from over 125 sources, including various property management systems and reservation platforms. This platform enables hospitality businesses to enhance guest engagement through targeted marketing campaigns powered by enriched and unified guest data. The end users of this service include hotels, ski resorts, and outdoor recreation businesses that rely on effective marketing strategies to increase direct bookings, season pass sales, and customer retention. Ascent360's services are primarily available in North America, focusing on enhancing operational efficiencies and marketing effectiveness across various geographical markets.Ascent360 generates revenue by offering its Marketing Automation Platform through a subscription model tailored for its clientele in the hospitality industry. Clients engage with the platform based on their specific needs, with services that may include automated email campaigns, SMS marketing, and personalized direct mail initiatives. The company’s pricing structure accommodates businesses of varying sizes, from mid-size enterprises to larger hospitality groups, allowing for scalable solutions that meet distinct operational requirements. The revenue model primarily hinges on subscription fees for ongoing access to the platform, coupled with potential fees for specific campaign services and enhanced data analytics support, which facilitates a reliable revenue stream as clients continually leverage the platform to optimize their marketing efforts and drive direct revenue growth.Ascent360 plans to leverage the capital raised in December 2018 to enhance its platform by introducing new features aimed at improving client engagement and operational efficiency. The company is also exploring expansion into additional markets beyond North America, with targeted efforts to enter European markets by 2022. This strategic focus on product enhancement and market expansion will aim to utilize the latest funding to support the development of new tools and features that cater specifically to the evolving needs of hospitality clients.

## Funding rounds

- Series A, Dec 3, 2018, $4.1M — Access Venture Partners, Fulcrum Equity Partners, Nelnet, Inc., Rockies Venture Fund, Bialla Venture Partners
- Seed, Jan 13, 2017, $1.9M — Access Venture Partners, Nelnet, Inc., Rockies Venture Fund, Service Provider Capital, Bialla Venture Partners

## Investors

- Access Venture Partners (https://capitalatlas.ai/funds/access-venture-partners) — Seed, Series A
- Nelnet, Inc. — Seed, Series A
- Rockies Venture Fund (https://capitalatlas.ai/funds/rockies-venture-fund) — Seed, Series A
- Service Provider Capital (https://capitalatlas.ai/funds/service-provider-capital) — Seed
- Bialla Venture Partners (https://capitalatlas.ai/funds/bialla-venture-partners) — Seed, Series A
- Fulcrum Equity Partners (https://capitalatlas.ai/funds/fulcrum-equity-partners) — Series A