# Asaya

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/asaya

- Industry: Consumer Products
- Headquarters: Bangalore, India
- Website: www.worldofasaya.com
- Total disclosed funding: $11M
- Latest round: Series A (Aug 24, 2026)
- Investors on record: 5

## About

Based in Bangalore, India, and founded in 2021 by co-founders Neeraj Biyan (CEO), Mandeep Bhatiam, and Eeti Sharma, Wellspring Consumer Private Limited, doing business as Asaya, formerly known as Kay Consumer Products Private Limited, operates as a skincare company that provides melanin-first skincare products to individuals with melanin-rich skin. In August 2026, Asaya raised INR 880 million in series A funding co-led by RPSG Ventures, Huddle Ventures, OTP Venture Partners, HyperScale and Point72.

The company provides a wide range of skincare products, such as moisturizers, serums, sheet masks, sunscreens, shower oils, and hand creams. Moreover, the firm offers skincare sets and gift packs, including solutions for hydration, sun protection, well-being, and radiance. Additionally, the company also provides services such as personalized skincare routines for different skin types and concerns.

The company generates revenue from the sale of products through its e-commerce platform. Products include the MultiRepair Age Serum, which is priced at INR 649, the Glow Retreat Duo, which costs INR 849, and the Intense Moisture Gel, which is priced at INR 399. Other products, such as the Well-Ageing Duo, are available for INR 1,799, and the Radiance Revive Set costs INR 1,499.

The company plans to utilize the August 2026 funding to expand its online and offline presence, scale distribution across digital and physical retail channels, and strengthen its position in the skincare market.

## Funding rounds

- Series A, Aug 24, 2026, $9.2M — RPSG Ventures, Huddle Ventures, OTP Venture Partners, Hyperscale Ventures
- Seed, Jun 20, 2024, $1.4M — Huddle Ventures, OTP Venture Partners, Sadev Ventures

## Investors

- Huddle Ventures — Seed, Series A
- OTP Venture Partners (https://capitalatlas.ai/funds/otp-venture-partners) — Seed, Series A
- Sadev Ventures (https://capitalatlas.ai/funds/sadev-ventures) — Seed
- RPSG Ventures (https://capitalatlas.ai/funds/rpsg-ventures) — Series A
- Hyperscale Ventures — Series A