# Asana

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/asana

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.asana.com
- Total disclosed funding: $215M
- Latest round: Series E (Nov 15, 2018)
- Investors on record: 9

## About

Asana, Inc. is a collaborative work management platform that enhances team productivity by streamlining workflow, facilitating project planning, and aligning tasks with organizational goals through innovative solutions.Founded in 2008 in San Francisco, US, Asana, Inc. offers a platform for collaborative work management. The company was co-founded by Dustin Moskovitz, who previously co-founded Facebook. Asana has undergone strategic pivots to strengthen its market offering and operates independently without subsidiaries or a parent company. Asana raised USD 630.00 mn in its latest funding round, which was an IPO, bringing the total amount raised to USD 630.00 mn. The firm has participated in 12 funding deals.Asana's primary offering is a collaborative work management platform designed to streamline workflow across various teams and projects. The platform integrates artificial intelligence to enhance productivity and assist users in aligning their tasks with organizational goals. Key functionalities include project planning, task management, and resource allocation, which allow teams to capture, prioritize, and assign requests efficiently. Asana serves a diverse client base, including enterprise-level corporations and mid-market companies across industries such as technology, retail, healthcare, and media. The platform has been adopted in numerous geographical markets, including North America, Europe, and Asia, providing solutions to enhance workflow coordination and project visibility for teams of all sizes.Asana generates revenue primarily through a subscription-based model, offering different pricing tiers tailored to various organizational needs. In the most recent year, the company reported revenue of USD 723.88 mn with an EBITDA of USD -223.29 mn. Clients engage with Asana through direct subscriptions that provide access to its suite of tools and features, such as Asana AI, project management workflows, and resource management applications. Pricing plans cater to individual users, small teams, and larger enterprises, with potential for customized solutions based on specific needs. The company's revenue is bolstered by partnerships and integrations with other enterprise tools, enhancing its value proposition within the collaborative work management sector.Asana is focused on developing new products aimed at enhancing its collaborative features, although specific launch dates have not been disclosed. The company plans to expand its reach into new geographic regions, specifically targeting growth in Europe and Asia by 2025. The IPO funding will be utilized to support these initiatives and enhance their product offerings, following the recent exit of Manhattan Venture Partners from its stake in Asana, Inc., although financial terms of that deal were not disclosed.

## Funding rounds

- Series E, Nov 15, 2018, $51M — Benchmark, Founders Fund, Generation Investment Management, Lead Edge Capital, World Innovation Lab, 8VC
- Series D, Jan 18, 2018, $75M — Founders Fund, Generation Investment Management, 8VC
- Series C, Mar 29, 2016, $50M — Founders Fund, 8VC
- Series B, Jul 18, 2012, $28M — Benchmark, Founders Fund, Andreessen Horowitz, Kapor Capital
- Series A, Nov 20, 2009, $11M — Benchmark, Andreessen Horowitz
- Seed, Sep 1, 2008 — SV Angel

## Investors

- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series A, Series B, Series E
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series A, Series B
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Series B, Series C, Series D, Series E
- Kapor Capital (https://capitalatlas.ai/funds/kapor-capital) — Series B
- 8VC (https://capitalatlas.ai/funds/8vc) — Series C, Series D, Series E
- Generation Investment Management (https://capitalatlas.ai/funds/generation-investment-management) — Series D, Series E
- Lead Edge Capital (https://capitalatlas.ai/funds/lead-edge-capital) — Series E
- World Innovation Lab — Series E