# Aryel S.R.L.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aryel-s-r-l

- Industry: Software
- Headquarters: Milan, Italy
- Website: www.aryel.io
- Total disclosed funding: $4M
- Latest round: Seed (Feb 13, 2023)
- Investors on record: 1

## About

Based in Milan, Italy, and founded in 2020 by Leonardo Persico, Luca Petri, and Mattia Salvi, Aryel S.R.L. is a SaaS (software as a service)-based marketing platform that helps brands and creative agencies to launch marketing campaigns based on WebAR (web augmented reality). The firm’s customers include 900wine, EMBA Ticinesis, Fratelli Beretta, KPET, Lavazza, Lhub Agency, MCI Brand Appeal, Mielizia, Nodus Rug, etc. 

Aryel provides a DIY AR (Do It Yourself Augmented Reality) platform to assist brands in creating customized WebAR experiences. The platform provides customizable templates as well as app integrations to help improve workflows and enables content creation via drag and drop, publishing them through a custom URL, measuring goals and conversions, and connecting the campaign with the most used marketing tools.

The firm offers its Basic plan free of charge and a Pro plan priced at EUR 99/ month, and an Enterprise and Agency plan whose prices are quoted on request.

In March 2026, OneTag, a portfolio company of Wise Equity, acquired Aryel S.R.L. from Prana Ventures. Financial terms were not disclosed.

## Funding rounds

- Seed, Feb 13, 2023, $3.2M — Prana Ventures
- Seed, Apr 11, 2022, $0.8M — Prana Ventures

## Investors

- Prana Ventures (https://capitalatlas.ai/funds/prana-ventures) — Seed