# Artotel Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/artotel-group

- Industry: Travel & Leisure
- Headquarters: Jakarta, Indonesia
- Website: www.artotelgroup.com
- Total disclosed funding: $6.9M
- Latest round: Series A (Dec 13, 2021)
- Investors on record: 3

## About

Artotel Group is a hospitality company that provides unique, art-inspired accommodation experiences to travelers, blending aesthetic design with comfort in key urban and tourist locations across Indonesia.Founded in 2010 and headquartered in Jakarta, Indonesia, Artotel Group specializes in the hospitality sector, primarily through its Artotel Wanderlust and Artotel Wanderlust Infinite brands. The company has engaged in 2 investment deals, with the latest being a Series A round in December 2021, raising USD 5.10 mn led by Indies Capital Partners, involving Benson Capital Partners as well. Erastus Radjimin operates as both the CEO and founder of the company.Artotel Group specializes in the hospitality sector, offering unique accommodation experiences through its core products: the Artotel Wanderlust and Artotel Wanderlust Infinite brands. These establishments cater primarily to travelers seeking modern, art-inspired lodging that combines aesthetic design with functional comfort. The hotels are designed to serve a diverse clientele, including leisure travelers, business professionals, and art enthusiasts looking for unique cultural experiences. Artotel's offerings are designed to enhance guest engagement through innovative amenities and services, such as curated art displays and local cultural events. The company operates its hotels in significant urban centers and tourist destinations across Indonesia, including Jakarta, Bali, Surabaya, and Yogyakarta, targeting both domestic and international markets.Artotel Group generates revenue primarily through direct bookings from guests staying at its various hotel properties, which includes the flagship Artotel Wanderlust brand. Transactions typically follow a direct-to-consumer model where guests reserve accommodations either through the company's website or partner platforms. The revenue structure is based on nightly rates per room, with variations depending on seasonality and special promotions, which enhance the customer experience. Additionally, the company may engage in partnerships with local businesses for events and services, further diversifying its revenue streams. Each hotel offers tailored packages that may include dining options, art experiences, and wellness services, contributing to a holistic hospitality offering that meets diverse customer needs.In December 2021, Artotel Group raised USD 5.10 mn in Series A funding, led by Indies Capital Partners with participation from Benson Capital Partners. The company plans to utilize this funding to drive expansion through an aggressive merger and acquisition strategy, invest in strengthening its core business infrastructure, digitize operations, and enhance sustainability across the organization. Artotel Group is focused on expanding its operations into new markets, aiming to introduce additional locations in key Indonesian cities and tourist spots by the end of 2023.

## Funding rounds

- Series A, Dec 13, 2021, $5.1M — Indies Capital Partners, Benson Capital Partners
- Seed, Jul 22, 2019, $1.8M — Intudo Ventures

## Investors

- Intudo Ventures (https://capitalatlas.ai/funds/intudo-ventures) — Seed
- Indies Capital Partners (https://capitalatlas.ai/funds/indies-capital-partners) — Series A
- Benson Capital Partners (https://capitalatlas.ai/funds/benson-capital-partners) — Series A