# Artable+Lab

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/artable-lab

- Industry: Internet
- Headquarters: Shanghai, China
- Website: www.artable.cn
- Latest round: Angel (Aug 28, 2015)
- Investors on record: 2

## About

Artable+Lab is a Shanghai-based company specializing in innovative fruit and vegetable solutions. Their focus on health-conscious consumers has led to a unique subscription service for delivering organic produce directly to customers.Founded in 2015 by Gary Giehl, Artable+Lab operates out of Shanghai, China. The company focuses on providing fresh produce to health-conscious consumers, evolving its business model to include a subscription-based delivery system. In August 2015, the firm secured Angel funding from SOS Ventures and Triumph Capital, marking a significant step in their growth trajectory with a total of 1 deal to date.Artable+Lab offers a diverse range of products and services centered around innovative fruit and vegetable solutions. Their core offerings include a subscription-based delivery service for organic fruits and vegetables, ensuring customers receive high-quality seasonal produce directly to their doorstep. This service addresses the demand for convenient and healthy food options while emphasizing sustainability through sourcing from local farms. Additionally, the company provides educational resources and recipes to enhance the consumer experience, with a primary customer base including urban families, fitness enthusiasts, and health-oriented restaurants across major cities in North America and parts of Europe.The revenue model for Artable+Lab is driven by a subscription service, allowing customers to choose different tiers of delivery based on their needs. Typical transactions involve monthly or bi-weekly subscriptions, facilitating a seamless payment process. The pricing structure features options for basic, premium, and family-sized packages, each tailored to various consumer preferences. The flagship offerings include exclusive seasonal boxes promoting diversity and freshness in consumer diets, fostering loyalty and repeat business.Artable+Lab plans to leverage its recent Angel funding from August 2015 to enhance its product offerings and expand its market reach. Upcoming initiatives include the launch of new seasonal produce boxes aimed at diversifying customer choices. The company is also targeting geographic expansion into additional urban areas in North America and Europe by 2025, aiming to better serve health-conscious consumers and businesses seeking fresh produce.

## Funding rounds

- Angel, Aug 28, 2015 — Triumph Capital, SOS Ventures

## Investors

- Triumph Capital (https://capitalatlas.ai/funds/triumph-capital) — Angel
- SOS Ventures — Angel