# Art Discovery

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/art-discovery

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.artfinder.com
- Total disclosed funding: $6.1M
- Latest round: Series B (Nov 14, 2011)
- Investors on record: 3

## About

Art Discovery Limited operates an online platform that connects independent artists with art enthusiasts, offering a diverse range of original artwork including paintings, sculptures, and fine art photography.Founded in 2010, Art Discovery Limited is based in London, UK, and specializes in providing a marketplace for original artwork directly from independent artists. The company has engaged in four funding rounds, with the latest being in October 2020, where it raised GBP 0.2 million from investors including Cambridge Angels Group, Oxford Capital Partners, and Wellington Partners. The company has not undergone any significant pivots in strategy or changes in operations since its inception. The current CEOs are Joshna Rughani and Mitchell Hoffman.Artfinder specializes in the sale of original, authentic artwork directly from independent artists worldwide. The platform offers various handmade art forms, including paintings, sculptures, and fine art photography, curated by an in-house team. It connects artists and art enthusiasts, allowing customers to purchase unique pieces that fulfill their aesthetic desires, and offers personalized commissions for specific requests.Artfinder generates revenue through the direct sale of artwork via its platform, which includes a secure payment process for customers. Pricing varies based on the artist, medium, and size of the artworks. The company also provides a commission service for personalized works, enhancing customer engagement and ensuring artists receive an equitable share of the sales.In October 2020, Art Discovery Limited raised GBP 0.2 million in venture funding to support future growth initiatives. The company plans to expand its product offerings and enhance its platform features, although specific new product releases have yet to be detailed. Additionally, Artfinder seeks to enter new markets, especially targeting the United States and other international regions, to broaden its customer base. Recent funding will be directed towards facilitating these growth strategies and expanding operational capabilities.

## Funding rounds

- Series B, Nov 14, 2011, $5M — Wellington Partners, Northzone, Greylock Partners
- Series A, Mar 7, 2011, $1.1M — Wellington Partners, Greylock Partners

## Investors

- Wellington Partners (https://capitalatlas.ai/funds/wellington-partners) — Series A, Series B
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series A, Series B
- Northzone (https://capitalatlas.ai/funds/northzone) — Series B