# Aromajoin Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aromajoin

- Industry: Consumer Products
- Headquarters: Kyoto-shi, Japan
- Website: www.aromajoin.com/
- Total disclosed funding: $1.4M
- Latest round: Series A (Sep 6, 2018)
- Investors on record: 2

## About

Based in Japan, Aromajoin Corporation is a pioneering company specializing in digital scent technology, integrating olfactory experiences into various modern applications.Aromajoin Corporation, founded in 2012, is headquartered in Kyoto-shi, Japan. The company focuses on digital scent technology and has successfully secured JPY 150 million in Series A funding from Mitsui Sumitomo Insurance Venture Capital and Samsung Venture Investment Corporation as of September 2018. The company has executed one deal to date, with a current valuation of JPY 1,164.80 million.Aromajoin specializes in innovative digital scent technology, offering a range of products designed to integrate olfactory experiences into modern applications. Their core offerings include the Aroma Shooter series, which consists of advanced aroma diffusers that utilize solid-state scent cartridges, eliminating the need for liquid or gas mediums. These devices are compatible with virtual reality (VR) equipment, smartphones, and IoT devices, allowing for seamless integration of scents into various digital environments. Aromajoin's products cater to a diverse client base across more than 20 industries, including retail, entertainment, and wellness sectors, serving over 200 clients globally. The company has established a presence in key markets such as North America, Europe, and Asia, providing over 500 scent solutions with a portfolio of more than 100 fragrances and virtually limitless scent combinations.Aromajoin generates revenue through a combination of direct sales and business-to-business (B2B) partnerships, focusing on delivering tailored scent solutions to various industries. Transactions typically involve the sale of their flagship products, such as the Aroma Shooter® and Aroma Cartridges, which are available for purchase individually or in bulk. Clients, ranging from retailers to entertainment venues, can select from multiple pricing plans based on their specific needs and usage levels. Additionally, Aromajoin may offer subscription services for ongoing scent supply, ensuring that customers have continuous access to their desired fragrances. The transaction structure is designed to accommodate both retail partnerships and direct-to-consumer sales, facilitating a flexible approach to reaching end-users in diverse geographical locations.Aromajoin plans to leverage the JPY 150 million raised during their Series A funding in September 2018 to enhance product development and expand their market reach. The funds will be allocated towards designing new scent products and increasing their presence in key markets, including North America and Europe, with an anticipated timeline for expansion set for the next two years.

## Funding rounds

- Series A, Sep 6, 2018, $1.4M — Mitsui Sumitomo Insurance Venture Capital, Samsung Venture Investment

## Investors

- Mitsui Sumitomo Insurance Venture Capital (https://capitalatlas.ai/funds/mitsui-sumitomo-insurance-venture-capital) — Series A
- Samsung Venture Investment (https://capitalatlas.ai/funds/samsung-venture-investment) — Series A