# Armored Things

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/armored-things

- Industry: Software
- Headquarters: Boston, US
- Website: www.armoredthings.com
- Total disclosed funding: $25M
- Latest round: Series A (Aug 24, 2021)
- Investors on record: 9

## About

Based in the US, Armored Things Inc. develops advanced technologies focused on enhancing space utilization and management within corporate and educational environments, leveraging data-driven insights to inform strategic decisions.Armored Things Inc. specializes in optimizing space management through its innovative software solutions. Established in 2016 in Boston, US, the company was co-founded by Chris Lord, Julie Johnson, and CEO Julie Roberts, with Richard Scannell also on the leadership team. The company has raised a total of USD 12.000 mn across four funding rounds, the latest being a Series A round in August 2021, led by Nimble Ventures with participation from several other investors including Glasswing Ventures and Inovia Capital.Armored Things Inc. offers a suite of products focused on space planning software designed to optimize space utilization in corporate and educational settings. Their primary product provides strategic space planners with data-driven insights into space usage across multiple buildings, featuring an intuitive user interface for continuous reporting. This platform effectively addresses challenges faced by senior leaders in reconfiguring office and campus environments, enhancing efficiency without necessitating physical expansions, and is primarily used in higher education and corporate real estate sectors across the US and Canada.Armored Things Inc. operates on a subscription-based revenue model, providing its SaaS product through annual or multi-year contracts. Clients gain access to essential data analytics tools for strategic space planning, with a pricing structure that scales according to organizational needs. Revenue is generated from both new client subscriptions and renewals, supported by additional resources such as case studies and webinars that enhance the platform's value.Following its recent Series A funding of USD 12.000 mn in August 2021, Armored Things Inc. plans to expand its product platform and team, while accelerating its market entry efforts in sports, entertainment venues, and on college and corporate campuses. The funding will specifically support these initiatives, ensuring a robust approach to enhancing their offerings and reaching targeted geographic regions.

## Funding rounds

- Series A, Aug 24, 2021, $12M — Inovia Capital, Glasswing Ventures, Nimble Ventures, Will Ventures, Gutbrain Ventures, Micromanagement Ventures, PBJ Capital
- Seed, Jun 23, 2020, $7M — Inovia Capital, MassVentures, Splunk Inc., Glasswing Ventures, Will Ventures
- Seed, Jul 18, 2018, $5.5M — Inovia Capital, MassVentures, Glasswing Ventures

## Investors

- Inovia Capital (https://capitalatlas.ai/funds/inovia-capital) — Seed, Series A
- MassVentures (https://capitalatlas.ai/funds/massventures) — Seed
- Glasswing Ventures (https://capitalatlas.ai/funds/glasswing-ventures) — Seed, Series A
- Splunk Inc. — Seed
- Will Ventures (https://capitalatlas.ai/funds/will-ventures) — Seed, Series A
- Nimble Ventures (https://capitalatlas.ai/funds/nimble-ventures) — Series A
- Gutbrain Ventures (https://capitalatlas.ai/funds/gutbrain-ventures) — Series A
- Micromanagement Ventures (https://capitalatlas.ai/funds/micromanagement-ventures) — Series A
- PBJ Capital (https://capitalatlas.ai/funds/pbj-capital) — Series A