# Armoire Style

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/armoire-style

- Industry: Marketing/Advertising
- Headquarters: Seattle, US
- Website: www.armoire.style
- Total disclosed funding: $4M
- Latest round: Seed (Jun 12, 2019)
- Investors on record: 1

## About

Armoire Style, Inc. specializes in contemporary women's clothing rentals through a subscription service, offering personalized styling to address modern wardrobe needs with convenience and sustainability.Founded in 2016 and headquartered in Seattle, US, Armoire Style, Inc. provides a subscription-based clothing rental service. The company's founders include Abrar Syed and Macon Foscue, with Ambika Singh serving as CEO. In January 2021, Armoire raised USD 3.50 mn in funding, marking a significant investment round for the firm. Armoire has completed a total of 8 deals to date, with the most recent being on January 15, 2021.Armoire specializes in women's contemporary clothing rentals through a subscription-based model that offers personalized styling services. Customers can engage with the service by completing a short quiz, which helps the company curate a selection of designer clothing tailored to individual preferences. The core offerings include multiple subscription plans, allowing customers to rent four to seven items at a time and swap them out continuously without incurring laundry costs. This innovative approach addresses common wardrobe challenges faced by modern women, such as the need for versatile and stylish outfits without the commitment of ownership. Armoire's target clientele includes fashion-conscious women across metropolitan areas in the United States, seeking both sustainability and convenience in their clothing choices.Armoire operates on a subscription revenue model, with customers paying monthly fees to access curated selections of clothing. The company offers various pricing tiers that reflect the number of rental items and service benefits, including a base plan at USD 89 per month for four items, with increments for additional items and features, such as unlimited swaps. This structure enables a direct-to-consumer transaction model, allowing Armoire to maintain a close relationship with its customer base while providing personalized services. The subscription fees encompass all services, including free shipping and cleaning, which streamline the rental process for users. The pricing strategy enhances customer retention and positions Armoire competitively within the clothing rental market.As of January 2021, Armoire Style, Inc. intends to utilize the recent USD 3.50 mn funding to expand its offerings and improve customer experiences. The company plans to develop new products that cater to additional customer preferences. Furthermore, Armoire is targeting expansion into new geographic regions, aiming to reach more metropolitan areas across the United States by the end of 2022.

## Funding rounds

- Seed, Jun 12, 2019, $4M — Halogen

## Investors

- Halogen (https://capitalatlas.ai/funds/halogen) — Seed