# Armoir FZ-LLC

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/armoir-fz-llc

- Industry: Consumer Products
- Headquarters: Dubai, United Arab Emirates
- Website: www.armoir.co
- Total disclosed funding: $0.5M
- Latest round: Seed (Mar 27, 2025)
- Investors on record: 2

## About

Based in the UAE, Armoir FZ-LLC specializes in crafting premium travel trunks that combine modern aesthetics with functionality, aimed at enhancing organization for travelers.Armoir FZ-LLC, founded in 2024 and headquartered in Dubai, United Arab Emirates, focuses on delivering innovative travel solutions. The company recently engaged in a SEED funding round, raising USD 500,000 with participation from Salica Investments and Plus Venture Capital. The founder has not been disclosed in available records. The company has completed 1 deal as of March 27, 2025, and has raised a total of USD 500,000 to date.Armoir specializes in premium travel trunks designed to combine functionality with modern aesthetics, catering primarily to travelers seeking efficient organization solutions. The company's flagship product, the Modern Wardrobe Trunk, features an innovative partition and packing system that allows users to keep their essentials easily accessible while maximizing storage space. This product line includes several limited edition variants, such as the Cabin Trunk x Daikanyama and the Cabin Trunk x Cala Conta, introduced in recent years to capture the attention of discerning consumers. Armoir’s target customer base consists of fashion-conscious individuals and frequent travelers across Europe and the United Arab Emirates, who value both style and practicality in their travel accessories. The trunks are marketed as a new standard in travel, addressing the common frustrations associated with unpacking and organization.Armoir generates revenue primarily through direct-to-consumer transactions via its online platform. Customers can purchase various models of travel trunks, priced at USD 411 each for the limited edition offerings. The company employs a straightforward transaction structure, where consumers can make purchases directly without intermediaries, ensuring a streamlined buying experience. Additionally, Armoir offers promotional codes, such as ARMOIR10 for a 10% discount, to incentivize purchases and enhance customer engagement. Revenue is bolstered by an emphasis on exclusivity, as customers are encouraged to join the Armoir Club for access to limited editions and special offers, fostering a dedicated community of repeat buyers.In 2025, Armoir FZ-LLC raised USD 500,000 in Seed funding led by Salica Investments and Plus Venture Capital. The company will use this funding to accelerate design innovation of its products. Upcoming new products are currently being designed, although specific release dates have not been disclosed. Armoir aims to expand into new markets, particularly targeting Europe and additional regions in the Middle East by the end of 2026.

## Funding rounds

- Seed, Mar 27, 2025, $0.5M — Salica Investments, Plus Venture Capital

## Investors

- Salica Investments (https://capitalatlas.ai/funds/salica-investments) — Seed
- Plus Venture Capital (https://capitalatlas.ai/funds/plus-venture-capital) — Seed