# Armis

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/armis

- Industry: Marketing/Advertising
- Headquarters: Paris, France
- Website: www.armis.tech
- Total disclosed funding: $7.5M
- Latest round: Series A (Apr 4, 2018)
- Investors on record: 4

## About

Armis SAS is a technology company that specializes in automating local digital marketing campaigns through innovative geolocalized advertising solutions, enhancing marketing efficiency for retail brands.Founded in 2015 by Dan Gomplewicz and David Baranes, Armis SAS is headquartered in Paris, France. The company focuses on automating local digital marketing for retailers. In April 2018, Armis raised EUR 5.2 million in Series A funding led by Elaia Partners, with participation from Criteo and returning investor Iris Capital. This round was part of a larger EUR 6 million Series A funding effort. The company has completed 2 deals so far, with its most recent deal in April 2018.ARMIS offers a multilocal technology platform that automates local digital marketing campaigns. Their core service is FLAI (Fast Learning Artificial Intelligence), which generates tailored advertising for each store location, utilizing geolocation data and audience measurement techniques. ARMIS supports retail brands and large distributors in enhancing local engagement and performance across markets, notably in France, Italy, and Spain, meeting the evolving demands of digital marketing.ARMIS primarily generates revenue through partnerships with large retailers and media companies who utilize their geotargeted promotional campaigns. Clients subscribe to ARMIS's B2B services, paying based on specific platform features such as audience targeting and performance measurement. This model fosters long-term contracts, ensuring a consistent revenue flow as clients integrate ARMIS's platform into their marketing strategies.Looking ahead, Armis SAS aims to expand its product offerings and market presence. Following their most recent Series A funding of EUR 5 million in April 2018, which was intended to enhance their operational capabilities, the company plans to launch new products focused on advanced audience analytics. Additionally, Armis is targeting expansion into new geographic regions, particularly in other European countries, by the end of 2023, to meet the growing demand for localized advertising solutions.

## Funding rounds

- Series A, Apr 4, 2018, $6.4M — Elaia Partners, IRIS, Sonorfi
- Series A, Nov 16, 2016, $1.1M — IRIS, Business Angels Investessor, Sonorfi

## Investors

- IRIS (https://capitalatlas.ai/funds/iris) — Series A
- Business Angels Investessor — Series A
- Sonorfi — Series A
- Elaia Partners (https://capitalatlas.ai/funds/elaia-partners) — Series A