# Armaurto

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/armaurto

- Industry: Consumer Products
- Headquarters: Exeter, UK
- Website: www.armaurto.com
- Total disclosed funding: $0.4M
- Latest round: Seed (Oct 19, 2020)
- Investors on record: 2

## About

Armaurto Limited develops and manufactures advanced protective apparel tailored for outdoor sports, particularly focusing on cycling and skiing gear that enhances safety and performance for athletes and recreational users alike.Armaurto Limited is dedicated to creating protective apparel specifically designed for outdoor sports. Founded in 2015 in Exeter, UK, the company has navigated the market strategically with a focus on innovation in protective gear. The company raised GBP 0.30 million in Seed funding in October 2020, led by The FSE Group, with additional participation from the Cornwall & Isles of Scilly Investment Fund, bringing the total amount raised to GBP 0.30 million, which reflects its current valuation of GBP 1.059 million.Armaurto specializes in the development and manufacturing of advanced protective apparel designed for various outdoor sports, notably cycling and skiing. Their primary product offerings include impact-protective baselayers, jackets, bib shorts, knee protectors, and arm protectors, all engineered with materials that provide both impact and abrasion protection. The apparel employs a unique combination of ARMA energy-absorbing materials and abrasion-resistant fabrics to minimize injuries from crashes and falls. The target customer base includes professional athletes, particularly in cycling and snow sports, as well as recreational users seeking enhanced safety during their activities. Armaurto's products are marketed and sold in multiple geographical regions, emphasizing strong markets in the United Kingdom, Europe, and North America, where demand for high-performance sports gear exists.Armaurto generates revenue through direct sales to consumers and partnerships with professional sports teams and retailers. The company’s business model predominantly focuses on direct-to-consumer sales facilitated through its online platform, along with strategic collaborations with cycling and skiing teams for bulk purchases of their protective gear. Revenue transactions typically occur via one-time purchases of individual products, with flagship offerings such as the VIPAR v3 Bib Shorts and Arm Protectors being key revenue drivers. Pricing strategies reflect the premium nature of their products, aligning with the high-performance market segment, ensuring customer access to innovative protection solutions while enhancing the company's profitability. With an emphasis on quality and safety, Armaurto's offerings cater to both elite athletes and everyday sports enthusiasts.Armaurto Limited plans to leverage its recent Seed funding of GBP 0.30 million, raised in October 2020, to support the development of new protective gear products. The company aims to expand into new markets, particularly focusing on the European and North American regions, with a targeted launch of new apparel in the upcoming year. This funding will also be utilized to enhance marketing efforts and broaden distribution channels as it seeks to increase its presence in the competitive sports gear market.

## Funding rounds

- Seed, Oct 19, 2020, $0.4M — The FSE Group, Cornwall & Isles of Scilly Investment Fund

## Investors

- The FSE Group — Seed
- Cornwall & Isles of Scilly Investment Fund (https://capitalatlas.ai/funds/cornwall-isles-of-scilly-investment-fund) — Seed