# Arlo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/arlo

- Industry: Insurance
- Headquarters: New York, US
- Website: www.joinarlo.com
- Total disclosed funding: $4M
- Latest round: Seed (Nov 2, 2022)
- Investors on record: 3

## About

Arlo is a health insurance provider focused on delivering level-funded plans that enhance employee healthcare experiences while ensuring cost predictability for businesses.Arlo offers health insurance solutions designed to improve the healthcare experience for employees. Founded in 2022 in New York, US, the company completed its first deal in 2025. Its latest funding round was a Seed round in March 2025, raising USD 4.000 mn, led by Upfront Ventures and featuring eight additional investors including 8VC and General Catalyst Partners. The founder's history and previous ventures are not publicly disclosed.Arlo specializes in offering level-funded health insurance plans tailored for businesses seeking a departure from traditional insurance models characterized by unpredictable rates and inadequate service quality. The company provides a comprehensive suite of products designed to enhance employee healthcare experiences while maintaining affordability. Key features of Arlo's health plans include concierge guidance, accessible primary care, and flexible cost options, allowing employees to select their preferred balance of cost and access without compromising on quality. The target customer base encompasses a variety of industries, including manufacturing, childcare, auto repair, and technology, reflecting its applicability across a wide range of sectors. Arlo's services are marketed primarily in the United States, aiming to deliver exceptional employee benefits that assist businesses in attracting and retaining top talent.Arlo generates revenue through its B2B model by providing health insurance plans directly to businesses, facilitating a straightforward transaction structure. Clients pay for these insurance plans, which are designed to include predictable renewal rates and comprehensive coverage options. The company's approach eliminates the complexities often associated with traditional health insurance, enabling clients to manage their plans with ease. Arlo’s flagship offerings include standard PPO plans, which are readily available for immediate implementation. The company’s pricing structure is designed to ensure stability and transparency, allowing clients to budget effectively without unexpected increases at renewal.In March 2025, Arlo raised USD 4.000 mn in Seed funding led by Upfront Ventures, with participation from 8VC and General Catalyst Partners. The company will use this funding to accelerate growth, expand its broker network, and enhance AI-driven underwriting technology. Future plans include the launch of innovative health insurance products aimed at improving employee access to quality healthcare and the exploration of new markets, specifically targeting expansion into additional states within the US by the end of 2026.

## Funding rounds

- Seed, Nov 2, 2022, $4M — General Catalyst Partners, Upfront, 8VC

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- Upfront (https://capitalatlas.ai/funds/upfront) — Seed
- 8VC (https://capitalatlas.ai/funds/8vc) — Seed