# Arketa

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/arketa

- Industry: Software
- Headquarters: New York, US
- Website: www.arketa.com
- Total disclosed funding: $41M
- Latest round: Series A (Jun 9, 2025)
- Investors on record: 6

## About

Based in California, US, and founded in 2020, Sutra Fitness, Inc. doing business as Arketa provides tools for fitness instructors which help them to start an online business. In June 2025, Arketa raised USD 15 million in series A funding led by returning investor Inspired Capital Partners, with participation from other returning investors First Round Capital, Y Combinator, Amity Ventures, and Velvet Sea Ventures. The company was founded by Josh Archer and Rachel Lea. The company offers a digital tool that helps fitness instructors to offer hot classes, events, retreats, on-demand libraries, and group classes. Additionally, the firm helps in creating courses and digital products with ease as well as facilitates easy appointment booking and private sessions. Furthermore, the company helps in client management, payments, and point of sale (POS). The various industries firm serve fitness, yoga, barre, pilates, health, wellness, etc. The company plans to utilize the June 2025 funding to speed up product development and strengthen its standing in the boutique fitness software industry.

## Funding rounds

- Series A, Jun 9, 2025, $15M — First Round Capital, Y Combinator, Amity Ventures, Inspired Capital, Velvet Sea Ventures
- Series A, Mar 24, 2025, $18M — Inspired Capital
- Seed, Dec 13, 2022, $7.6M — First Round Capital, Y Combinator, Amity Ventures, Velvet Sea Ventures, Fitt Insider

## Investors

- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed, Series A
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed, Series A
- Amity Ventures (https://capitalatlas.ai/funds/amity-ventures) — Seed, Series A
- Velvet Sea Ventures (https://capitalatlas.ai/funds/velvet-sea-ventures) — Seed, Series A
- Fitt Insider (https://capitalatlas.ai/funds/fitt-insider) — Seed
- Inspired Capital (https://capitalatlas.ai/funds/inspired-capital) — Series A